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13 days ago
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Content Marketer (Mid-Funnel Content)


Thomson Reuters
Location: London
Job type: Permanent
Sector: Marketing Agency
Category: Marketing Executive
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Job Description

As Thomson Reuters migrates into a mature technology business, it’s becoming more critical to influence and support our customers in making complex decisions. This role will take ownership for the development, implementation and monitoring of mid-funnel content marketing across our customer segments.

Your key goal will be to develop effective content marketing programmes that actively support conversion and the more effective return on marketing investment. You’ll use a range of media, channels and techniques to support decision making, boardroom consensus and ultimately, create increased confidence that Thomson Reuters is the right strategic partner.

As such, the focus for this role will be about the development and broadcast of practical, useful and innovative marketing content that supports and encourages an improvement in our conversion performance. We know that there is a great interest in our solutions, but the trail can often run cold. You’ll be working to change that.

Within this role, you’ll also work actively with colleagues in marketing and beyond. You’ll take an active lead in making sure the reach, impact and measurable performance of investment is fully maximised.

Major Responsibilities / Accountabilities:

CONTENT MARKETING PROGRAMMES

* Accountable for the development and broadcast of an innovative content marketing programme, with the aim of driving conversion - in the middle of the purchase funnel. You will work across the complete Thomson Reuters portfolio of customer segments.
* You will develop effective content marketing across a range of media and techniques, including but not limited to; guides, business case support, diagnostic tools, case studies and more. Within this goal you will also take an active interest in developing new and more immersive platforms that work harder to support our customers decision making processes. You will develop a clear and rhythmic plan, but build in the ability for rapid deployment as necessary.
* Development of effective content distribution strategies that maximise reach and investment. You’ll work closely with colleagues in demand generation and sales to ensure that we have a fully integrated approach at all times.
* Development of a powerful network of internal and external subject matter experts. You will need to work with a diverse range of experts and use your expertise to translate sometimes technical views into market-ready communications. As necessary, you will develop solutions for copywriting and content development, actively using outside agencies.
* You’ll embed strong analytics and performance measures into your content marketing plans. In particular, you will be striving to improve conversion and velocity (sales cycle) objectives. This performance evaluation will then guide your future decisions and priorities. This will be actively shared and communicated across your stakeholders.
* Working highly collaboratively with other Marketing functions and/or subject matter experts, you’ll be responsible for ensuring that our content programme is integrated within the broader marketing and customer programmes. To include timing, media planning and message consistency to ensure that Thomson Reuters is positioned correctly and with one voice.

PEOPLE CHARACTERISTICS

* Should be highly customer focused, with a strong appreciation of the commercial dynamics of Thomson Reuters. In particular, a good understanding of how marketing contributes to the profitability of the business.

* You’ll have a developing sense of priority and an ability to make intelligent decisions based on value. As such, you’ll have the confidence to stop and/or change working methods to drive better commercial and/or customer value.

* Good relationship management skills and an ability to collaborate effectively with colleagues within Marketing, other key functions (especially subject matter experts) and Central Marketing teams. You understand the importance of working well within a matrix environment.

* Strong organisational and project management skills to ensure that deadlines and core deliverables are met. Develops contingency planning as appropriate.

* Good communication skills, evidenced at all levels of the organisation. You’ll invest time to develop as an influencer, negotiator and partner – able to balance opposing views to arrive at the right conclusion.

* Proven ability to apply creative thought process in a commercial context. To include go-to-market creative & positioning, but also the ability to think laterally to solve complex challenges.

* And finally, you’ll need to be a highly energetic, dynamic and ambitious marketer Somebody that can inspire those around them, while creating a vibrant, forward-looking and confident demand generation programme.

KEY MARKETING EXPERIENCE

* Highly results driven, with previous experience across content marketing and other areas of the marketing mix. Needs to be especially confident at managing operational issues.

* Ability to create, drive and implement an integrated content marketing programme across a complex business with multiple products and/or segments.

* Good understanding of buying dynamics, customer journey and experience, plus how content marketing can work effectively with other marketing elements such as brand positioning, demand generation and customer marketing.

* Developing understanding of the European professional services markets and how this works within a B2B business model.

* Good financial and commercial acumen, with polished analytical skills to understand and forecast key marketing outcomes and performance metrics. A successful track record on cost and budget management.

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, colour, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

Intrigued by a challenge as large and fascinating as the world itself? Come join us.

To learn more about what we offer, please visit careers.thomsonreuters.com.

More information about Thomson Reuters can be found on thomsonreuters.com.

At Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one - collaborating to reach shared goals, and developing through challenging and meaningful experiences. With more than 25,000 employees in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance - and their own.

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

Intrigued by a challenge as large and fascinating as the world itself? Come join us.



Locations
London-United Kingdom
Job Description

As Thomson Reuters migrates into a mature technology business, it’s becoming more critical to influence and support our customers in making complex decisions. This role will take ownership for the development, implementation and monitoring of mid-funnel content marketing across our customer segments.

Your key goal will be to develop effective content marketing programmes that actively support conversion and the more effective return on marketing investment. You’ll use a range of media, channels and techniques to support decision making, boardroom consensus and ultimately, create increased confidence that Thomson Reuters is the right strategic partner.

As such, the focus for this role will be about the development and broadcast of practical, useful and innovative marketing content that supports and encourages an improvement in our conversion performance. We know that there is a great interest in our solutions, but the trail can often run cold. You’ll be working to change that.

Within this role, you’ll also work actively with colleagues in marketing and beyond. You’ll take an active lead in making sure the reach, impact and measurable performance of investment is fully maximised.

Major Responsibilities / Accountabilities:

CONTENT MARKETING PROGRAMMES

* Accountable for the development and broadcast of an innovative content marketing programme, with the aim of driving conversion - in the middle of the purchase funnel. You will work across the complete Thomson Reuters portfolio of customer segments.
* You will develop effective content marketing across a range of media and techniques, including but not limited to; guides, business case support, diagnostic tools, case studies and more. Within this goal you will also take an active interest in developing new and more immersive platforms that work harder to support our customers decision making processes. You will develop a clear and rhythmic plan, but build in the ability for rapid deployment as necessary.
* Development of effective content distribution strategies that maximise reach and investment. You’ll work closely with colleagues in demand generation and sales to ensure that we have a fully integrated approach at all times.
* Development of a powerful network of internal and external subject matter experts. You will need to work with a diverse range of experts and use your expertise to translate sometimes technical views into market-ready communications. As necessary, you will develop solutions for copywriting and content development, actively using outside agencies.
* You’ll embed strong analytics and performance measures into your content marketing plans. In particular, you will be striving to improve conversion and velocity (sales cycle) objectives. This performance evaluation will then guide your future decisions and priorities. This will be actively shared and communicated across your stakeholders.
* Working highly collaboratively with other Marketing functions and/or subject matter experts, you’ll be responsible for ensuring that our content programme is integrated within the broader marketing and customer programmes. To include timing, media planning and message consistency to ensure that Thomson Reuters is positioned correctly and with one voice.

PEOPLE CHARACTERISTICS

* Should be highly customer focused, with a strong appreciation of the commercial dynamics of Thomson Reuters. In particular, a good understanding of how marketing contributes to the profitability of the business.

* You’ll have a developing sense of priority and an ability to make intelligent decisions based on value. As such, you’ll have the confidence to stop and/or change working methods to drive better commercial and/or customer value.

* Good relationship management skills and an ability to collaborate effectively with colleagues within Marketing, other key functions (especially subject matter experts) and Central Marketing teams. You understand the importance of working well within a matrix environment.

* Strong organisational and project management skills to ensure that deadlines and core deliverables are met. Develops contingency planning as appropriate.

* Good communication skills, evidenced at all levels of the organisation. You’ll invest time to develop as an influencer, negotiator and partner – able to balance opposing views to arrive at the right conclusion.

* Proven ability to apply creative thought process in a commercial context. To include go-to-market creative & positioning, but also the ability to think laterally to solve complex challenges.

* And finally, you’ll need to be a highly energetic, dynamic and ambitious marketer Somebody that can inspire those around them, while creating a vibrant, forward-looking and confident demand generation programme.

KEY MARKETING EXPERIENCE

* Highly results driven, with previous experience across content marketing and other areas of the marketing mix. Needs to be especially confident at managing operational issues.

* Ability to create, drive and implement an integrated content marketing programme across a complex business with multiple products and/or segments.

* Good understanding of buying dynamics, customer journey and experience, plus how content marketing can work effectively with other marketing elements such as brand positioning, demand generation and customer marketing.

* Developing understanding of the European professional services markets and how this works within a B2B business model.

* Good financial and commercial acumen, with polished analytical skills to understand and forecast key marketing outcomes and performance metrics. A successful track record on cost and budget management.

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, colour, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

Intrigued by a challenge as large and fascinating as the world itself? Come join us.

To learn more about what we offer, please visit careers.thomsonreuters.com.

More information about Thomson Reuters can be found on thomsonreuters.com.

At Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one - collaborating to reach shared goals, and developing through challenging and meaningful experiences. With more than 25,000 employees in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance - and their own.

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

Intrigued by a challenge as large and fascinating as the world itself? Come join us.



Locations
London-United Kingdom
Apply

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