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6 months ago
Centaur Media
Location: London
Job type: Permanent
Sector: Marketing Agency
Category: Marketing Executive
The job holder will work as Content Marketing Coordinator for Centaur Marketing’s Profile Group teams. The role will focus on working alongside the commercial, marketing, design and editorial teams to ensure the smooth execution of all marketing activity for TPG.

Supporting the content marketing manager, you’ll be at the heart of planning and driving content marketing campaigns across all four brands. You will be expected to be involved at all levels, including creating and implementing content projects, managing and monitoring content marketing-led campaigns on social media, creating sales collateral and managing account based marketing, media outreach and event coordination.

Knowledge

* Understanding of our data across the news, celebrity and fashion portfolio – this includes PR, news, celebrity and media contacts, celebrity profiles, upcoming celebrity, news and fashion events, industry news

* Understanding of the news, fashion and celebrity B2B markets, insights and trends

* Knowledge of subscribers and prospects and understanding of our competitors

Desirable Skills

* Working knowledge of SEO and link building best practices, Google Analytics and Exact Target

* A whizz in Excel, PhotoShop and PowerPoint and other relevant content creation/management tools

Key Competencies

Meticulous attention to detail Efficient multi-taker

Self-motivated Ability to work autonomously

Assertive Approachable/upbeat

Remains calm under pressure Ability to communicate effectively

Time management Delegation

Team management Skills

Key accountabilities

Strategic & Operational

* Liaise with marketing, editorial and design teams for execution of content and product led projects

* Identify audiences and grow social media engagement

* Support content marketing activities by assembling proposals, videos, slide shows, presentations, outreach and internal communications

* Contribute to review of content marketing processes and data analysis to ensure that copy continually attracts, engages and converts for our clients

* Drive on time execution and delivery of content through internally sourced designers, product development, writers and resources

* Work with larger sales teams to create targeted marketing collateral and campaigns including case studies, webinars, speaker slots, and client facing communications

* Responsible for the production and execution of weekly and monthly newsletters

* Maintain marketing library by checking and replenishing inventory

* Identify and manage a brand advocate program to further brand awareness across the UK and US

Essential Skills

* Background experience in PR, social media and digital marketing with strong commercial understanding

* Digitally savvy, active on social channels and passionate about communications

* Demonstrated ability to drive engagement

* Ability to build strong relationships with brands, PRs and media

* Experience of account-based marketing

Essential

* Demonstrable ability in time management, prioritisation and organisational skills

* Strong phone manners and the confidence to develop contacts and build relationships

* Strong content marketing writing skills

* Efficient in working with social platforms and an interest in social media trends

Desirable

* Degree in marketing and/or communications

* Experience working in online publishing/blogging

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