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about 1 month ago
Recruitment Genius
Salary: £25000 - £33000 per annum
Location: London
Job type: Permanent
Business sector: B2B
Contact: Recruitment Genius Ltd
Sector: Marketing
Category: Digital Marketing Jobs
A varied and exciting role in a boutique travel company in South London. You'll be working in a friendly and fast-paced environment for their brands. This role has a strong focus on copywriting, website content management, email marketing and social media management, with the opportunity to occasionally work on BTL marketing campaigns and B2B marketing.

About This Company:

This is not an ordinary tour operator. They are an independent company that specialises in creating personalised travel experiences designed with expert knowledge. They go above and beyond for their clients, listening to their needs and translating them into their dream holiday. They only offer destinations that they know and love.

This not only allows them to give clients real, genuine advice but lets them whisk them away to those special forgotten corners of the globe that others might miss. It's those little details that transform a holiday into a life-changing experience. They got their start in the travel industry providing holidays to Cuba with their sister brand.

Main responsibilities:
Manage and create content for brand websites
- Create engaging website content for their brands, uploading and managing on CMS Umbraco.
- Liaise with Product team in Cuba and London in order to research and write copy on products, destinations and offers.
- Select pictures from Shutterstock and resize on Photoshop for website use.
- Liaise with Design team to research industry benchmarks and propose improvements to current website(s).
- Manage monthly offers landing page.
Email Marketing
- Create content & design email templates for lead nurture campaigns and monthly newsletters using CRM HubSpot, ensuring that emails keep in tone with our brand guidelines.
- Create marketing automation workflows to deliver email campaigns using CRM HubSpot.
Blogging
- Research and brainstorm blog ideas in order to create topic clusters to improve SEO.
- Write and design blog articles about Cuba & Vietnam using CRM HubSpot; adjust blog keywords, meta descriptions and image alt text for SEO.
- Edit blogs written by Marketing team in Cuba.
Social Media
- Manage Vietnam Direct Facebook page, aiming to produce 3 weekly posts and to nurture followers.
- Create social media ads for their brands accounts when necessary.
- Supervise Marketing team in Cuba, as they manage their Facebook and Instagram account, ensuring their posts and engagement are in keeping with their brand guidelines.
- Manage Google My Business page.

Desirable:
- Knowledge of Cuba and/or Vietnam.
- Previous Marketing experience.
- Experience of creating and managing website content on a CMS.
- Previous experience of using a CRM system (extra points for knowledge of Hubspot!).

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