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4 months ago
Location: London
Job type: Permanent
Category: Copywriting Jobs
Content Writer

London (UK)



Aviva Digital is expanding and we have an opportunity for a talented Content Writer to bring our savings and investment products to life. The role is based in our Digital Factory in London with the opportunity to work in Norwich, if you prefer.

About us:

Aviva Digital was launched just 3 years' ago with the mission to change Aviva's digital capability globally and to create a direct digital business, primarily in the UK.

As we have entered the fourth year we have established strong foundations and have a clear set of priorities to build a successful, growing, direct and digital business.

Purpose of the role:

As Content Writer, you will work closely with the Savings & Investments team to generate written content. Content should drive engagement and conversion both on aviva.co.uk and across all marketing channels including display, social and search.

Duties and responsibilities:

Write and edit helpful and educational content for optimising product pages

Build strong working relationships with marketing, risk and legal teams to ensure digital content is delivered in line with appropriate regulatory, legal, product technical and brand guidelines

Cultivate strong working relationships within the team, proactively making suggestions for improvement and campaigns as well as responding to briefs

Collaborate with your team to produce high quality written content that adheres to Aviva’s brand tone of voice and offers a simple digital customer experience

Identify opportunities to improve and simplify existing copy on site or in key marketing channels

Adhere to live or virtual (e.g, Jira) Kanban board processes and keep updated as required

Challenge compliance recommendations and feedback where it is possible improve copy for customers whilst remaining compliant

Simplify and communicate complicated financial products to make them easy for our customers to understand

Author and on occasion publish content on Adobe Experience Manager content management system (training provided)

What skills and experience are we looking for?

Previous experience in a copywriting or editing role

Experience of writing B2C content for savings and investments

Ability and willingness to build knowledge of complex financial services products quickly

Able to take complex products and communicate them in a simple way that holds meaning for the end user

Experience using and managing Content Management Systems Adobe or similar would be advantageous

A skilled communicator with strong English writing and oral skills

Experience of working in web, publishing and/or digital marketing environments

Ability to challenge the status quo – we want to make savings and investments genuinely engaging

Good product knowledge for the specialism of your team

Ability to simply explain key product features and aspects in customer language while remaining compliant

What will you get for this role?

Competitive salary depending on skills, experience and qualifications

Generous defined contribution pension scheme

Annual performance related bonus and pay review

Minimum holiday allowance of 29 days plus bank holidays and the option to buy/sell up to 5 additional days

Up to 40% discount for some Aviva products through “My Aviva Extras” plus discounts for Friends and Family (some exclusions apply)

Excellent range of flexible benefits to include a matching share save scheme

Additional Information:

One of Aviva’s core values is Care More, and this is brought to life through the flexible ways we like to work. This may include working from home some of the time, or flexible work schedules to accommodate parent and carer responsibilities, further studies and hobbies.

Our diversity and inclusion policies and initiatives are shaping an environment where everyone feels welcome regardless of age, disability, race, ethnicity, gender, gender identity, religion, culture, sexual orientation, national origin, marital status, pregnancy, maternity or those with other caring responsibilities. Our approach helps to ensure that Aviva is a place which values difference and provides equal opportunities for all.

As a disability confident employer we guarantee to interview anyone with a disability, (As defined in The Equality Act 2010) whose application meets the minimum criteria for the post. (By ‘minimum criteria’ we mean that you must provide us with evidence which demonstrates that you generally meet the level of competence required, as well as meeting any of the qualifications, skills or experience defined as essential).

Please apply through the website and then email the contact listed in the advert to notify us that you meet the conditions for the guaranteed interview scheme.

We prefer all applications to be submitted online, however if you require an alternative method of applying please apply via below button.

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