996 jobs - 33 added today
219599 registered Jobseekers
Recruiting? Call us on 01772 639042
Email me jobs relevant to my job search
4 months ago
BT
Salary: Competiive
Location: London
Job type: Permanent
Sector: Digital Agency
Category: Product Marketing Jobs
Corporate and MAPS Digital product manager- Enterprise (120184)

Job function
: Marketing and digital

Main location
: UK & Ireland-United Kingdom-London

Schedule
: Full-time

Working pattern
: Standard

Salary : competiive

Closing date
: Jul 27, 2019, 11:59:00 PM



Digital Product Manager - Maps

Digital, Enterprise

Our purpose is to use the power of communications to make a better world. For each other, for our customers, for society and our communities. We need you to help us do this.

Why this role matters

You will be responsible for the success of all digital lead generation for our Corporate customers (100+ employees) for both BT and EE. You’ll need to manage the Discover, Engage, Buy and Grow lifecycles for all Corporate digital products, balancing day to day operational responsibilities, optimisation of existing digital journeys through small change development, and launching new products, propositions and journeys through major change programmes.

You will be responsible for defining and prioritising requirements and roadmaps for digital sales and service across the Enterprise business, working closely with a range of business stakeholders to understand opportunities, problems statements and potential solutions. Our Corporate digital experiences have grown piecemeal over the last decade, and your focus will be on bringing disparate portals, experiences and digital products together to provide an end to end set of seamless digital journeys.

You will be responsible for reviewing and ensure that product scope, including user stories, mock-ups and user experience specifications are comprehensive and in line with business objectives before signing off. You will maintain one unified backlog

What you'll be doing

• Accountable for all digital sales/lead generation and for Corporate Customers

• Working closely with Sales Enablement to understand the role that digital plays in supporting lead generation conversations for customers and agents

• Looks at rationalising and optimising the digital estate to ensure that the estate is fit for purpose and serving customers through E2E journeys (rather than through siloed portal experiences)

• Drives digital adoption for customers to reduce cost to serve and reduce propensity to call and account manager time

• Works closely with marketing to drive successful lead generation

• Works closely with Product, Commercial and Proposition to provide simple and effective messaging to customers

• Responsible for KCIs for sales based activities (note, Campaign emails will be managed by Marketing)

• Driving for a best in class digital user experience across the digital sales channels (working hand in hand with Digital CX)

• Ensures digital content is accurate and legally and regulatorily compliant.

• Work with marketing to understand campaign roadmaps and potential impacts on digital channel KPIs (such as performance marketing and PPC)

• Responsible for prioritising technical SEO, strategic content and accessibility requirements to drive greater adoption of digital sales channels

• Working closely with Commercial and Propositions to understand trading needs and how digital can support

• Responsible for identifying new digital channels to leverage sales opportunities (e.g. personalisation through MyAccount, GS, Consumer, Partnerships)

• Works with Digital Delivery, CX and developers to define go to market, trialling and release strategies for new digital products and features.

• Act as a go to for external stakeholders for digital, protecting and funnelling demand into the team

• Works with Digital Strategy and Transformation to understand forward facing demand, sizing and business casing for funding approvals

• Uses data and customer insight to drive decision making (leveraging CX, Reporting and Analytics, Data and other tools to derive)

• Expertise with Analysing and Communicating Market Characteristics and Needs

• Expertise with Defining / Support Product Strategy

• Expertise in Supporting Business and Product Plans

• Expertise in Developing and Implementing Product Programs / Releases

• Demonstrated ability to achieve goals in a highly complex matrix environment

• Demonstrated ability to work collaboratively and influence others at all levels of the organisation

• Effectively communicate at all levels of the organisation, verbal and written

• Demonstrated change management experience, helping an organisation understand and adopt new ideas and new ways of operating, including innovation and speed to market

• Collaborate effectively within a large dynamic organisation, across multiple stakeholders

• Ability to work with BT Technology to ensure necessary technology/software application are available to support the delivery of the programs/products

We'll also need to see these on your CV

• Expertise with Analysing and Communicating Market Characteristics and Needs

• Expertise with Defining / Support Product Strategy

• Expertise in Supporting Business and Product Plans

• Expertise in Developing and Implementing Product Programs / Releases

• Demonstrated ability to achieve goals in a highly complex matrix environment

• Demonstrated ability to work collaboratively and influence others at all levels of the organisation

• Effectively communicate at all levels of the organisation, verbal and written

• Demonstrated change management experience, helping an organization understand and adopt new ideas and new ways of operating, including innovation and speed to market

• Collaborate effectively within a large dynamic organization, across multiple stakeholders

• Ability to work with BT Technology to ensure necessary technology/software application are available to support the delivery of the programs/products

Why choose us?

We have around 1.2 million customers and serve over half the FTSE 350. Our customers range from big household names, government departments and public service organisations right through to small businesses and new start-ups. We cover both the communications and IT services markets. Overall, we’re focused on four main product markets: Fixed Voice; Mobility; Fibre and connectivity; networked IT services provided over the biggest UK network in both fixed and mobile communications. We also provide network IT services to corporate and public sector organisations in the Republic of Ireland. Our Wholesale business helps communications providers (CPs) and other organisations provide fixed or mobile phone services. Our ventures provide mass-market services like directory enquiries and payphones, and enterprise services including Fleet Solutions and BT Redcare. We also offer specialist enterprise services to our ‘internet of things’ customers.

We value different perspectives, skills and experiences. We’re creating an inclusive working culture where people from all backgrounds can succeed. That’s why we welcome applications from all parts of the community.

#aa-ed

Email me jobs relevant to my job search

  Back to the top