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6 months ago
Location: London
Job type: Permanent
Sector: Marketing Agency
Category: Marketing Assistant Jobs
TEAM: Digital Marketing

LINE MANAGER: CRM Marketing Manager


The CRM Assistant reports into the CRM Marketing Manager and is responsible for managing the schedule and execution of email marketing activity across all Hearst brands.


• Support the marketing team to acquire new subscribers through email/CRM activity.

• Plan and manage the email marketing calendar.

• Set up, brief and deploy emails in Selligent.

• Update all monthly email reporting with key reporting metrics and a detailed summary.

• Monitor all monthly CRM reports.

• Set up data capture forms and user journeys in Selligent.

• Support with administrative tasks related to CRM activity.

• Support the CRM manager to reduce churn by refining on-boarding, service communications, engagement and win-back and cancellation saves.

• Support with the implementation of email initiatives, testing and development in Selligent.

• Assist with the CRM roadmap for all Hearst brands to drive data, enrich existing data and reduce churn.

• Suggest improvements to grow customer acquisition and engagement.

• Quality check all emails and landing pages to ensure emails are built and render to the highest standard.

• Effectively use the Hearst database as a vehicle for all email marketing campaigns.


• Demonstrated experience in digital marketing

• Strong interpersonal skills required to effectively manage relationships with internal and external contacts

• Demonstrated ability to work autonomously and manage a wide variety of projects simultaneously and under deadline

• Email marketing experience essential

• An ability and desire to learn is essential

• HTML experienced desirable



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