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about 1 month ago
Blue Pelican
Salary band: £50k - £60k
Location: London
Job type: Permanent
Experience: Any or N/A
Contact: Colin Doree
Sector: Telecoms
Category: Direct Marketing Jobs

Role – CRM Campaign Consultant
Location
 – Central London
Salary - £45,000 to £58,000 (dependant on experience)
Benefits – 10% on target bonus, Great pension (10% employer cont.), 25 days leave, healthcare, life assurance, discounts on products and services, share schemes and lots more.

You likely began your career within CRM on the more technical side doing campaign data selections, but reached a point where you wanted to a more strategic view. So you took it upon yourself to get more business facing. Helping to shape thinking before it becomes the completed data brief.

You understand how data tables and models play their part in targeting strategies and segmentations, and are comfortable advising non-technical or data literate stakeholders on what are data centric decisions.

You’re likely looking for a role which will play to these strengths. Keep you business facing, understanding what marketers want to achieve and advising people on how to get the best out of campaigns by shaping targeting and helping to create data briefs.

ABOUT THE ROLE

Joining the sizable CRM operation of this UK super brand, your remit will be to do just this. Business facing, working with marketing, props and trading teams to advise and guide their thinking and create well considered, sharp and commercially sound technical campaign data briefs for the campaign selections team to deliver against.

This needs a degree of maturity of knowledge within CRM to be able to translate business requirements into these technical briefs – pushing back where appropriate to both manage expectations, and ensure the right approach is taken forward.

This is a high-volume campaign environment operating at scale. They produce around 4m customer interactions a week across multiple channels, with a database of 30+ million UK customers. They take a highly segmented and sophisticated approach to their programme and it’s a large team you’ll be a part of. The overall base comms and CRM decisioning unit is around 100 people.

MORE ABOUT THE TEAM

This CRM ops team is responsible for campaign planning and the data used in the creation of campaign logic and decisioning. Utilising a range of tools which includes Pega for inbound logic, Unica/IBM Campaign and Adobe Campaign for outbound (these will become rationalised once the data has been brought into a SCV, and on one CRM platform).

You’re not going to be aligned to any one specific product set as the business works in an Agile mentality, which allows them to align people based on project needs and business demands. So you will get a decent amount of variety, as well as broad business exposure – working across all their various consumer product categories.

THE COMPANY

This is a large, complex operation reflecting a high volume, multi-channel campaign environment. If you’re looking for a place to call home which represents ‘best in class’ – you’ve found it.

If you’re a people person and love roles which give you autonomy and direct stakeholder relationships to own and manage, you’re going to get it here.

If you want to be working with the best CRM tools and a programme of scale which drives significant, multi-billion pound revenue figures – you’ve got it!

If you want to be part of a team who really enjoy what they do, working in an environment that’s rewarding with bag-loads of opportunities for progression – why haven’t you already applied?

KEY EXPERIENCE NECESSARY

  • Good knowledge of CRM and CRM market tech – although this isn’t a hands-on role with these tools
  • Able to demonstrate experience beyond campaign decisioning and into the thinking behind campaigns. Helping to shape and steer them. Designing customer journeys and how to translate these into technical data briefs
  • Gregarious nature, with solid stakeholder management skills – able to be bridge between business teams and technical CRM data functions
  • Solid pedigree of experience within database management, you know what it takes to create a good data brief
  • Good evidence of contact planning with relevant targeting and segmentations, overlaying customer journeys so customer contact plans are correctly applied
  • Having done the above for a consumer facing brand is important – but experience could have been gained either client or agency side
  • Able to live and work in the UK without the need for sponsorship

TO APPLY

For further information please contact:

Colin Doree
Managing Consultant
colin@bluepelican.com

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