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8 months ago
People Tree Recruitment
Salary: £40k-£45k
Location: London, London City, North London, West London, South London
Job type: Permanent
Employment Type: All
Contact: Ally
Sector: Telecoms
Category: Channel Marketing Jobs, Sales Promotions Jobs, Digital Marketing Jobs, Marketing Assistant Jobs, Business Development Jobs, Project Management Jobs

CRM Campaign Manager / Commercial analyst

The CRM Campaign Manager works as part of the marketing team to hands-on execute and manage CRM based campaigns aimed at driving growth

Key responsibilities:

● Plan and hands-on execute an effective CRM based campaign strategy based on approved campaign briefs

● Develop data-driven recommendations for campaign segmentation, commercial promotions and sales contest

● Liaise with product, sales, content writers and designers to ensure appropriate planning and execution of each campaign, supporting timely, high quality delivery and alignment with activity across the business

● Identify the requirements for each campaign and work to bring together the creative, data, product and operational parts of execution

● Perform on-going development of customised content based on specific segmentation criteria
● Personally lead and execute the data extraction and injection across databases, campaign distribution

and performance tracking while supervising content creation and design.

● Determine success criteria and reporting structure for each campaign and rigorously analyse the results, suggesting improvements and testing new ideas

● Perform continuous analysis of campaign performance and development of optimisation strategies

● Creating processes to track the commercial impact and effectiveness of each campaign: generating dashboards and reporting to support the day to day tracking of customer engagement and demand generation performance at Voxbone

Role requirements:

● 2 year experience in driving growth by implementing customer engagement programmes and activities in a tech B2B SaaS company

● Former experience with Marketo platform and advanced excel skills - a must
● Former experience with Zoho and SQL / Elastic search - strong advantage
● Proven project management skills, preferably in an agile environment
● Confident, sociable and able to interact directly and autonomously with a wide variety of stakeholders● Commercially minded

● Tech Savvy - tech geekness is a must
● BA / BSC in exact sciences - an advantage

● Demonstrated problem solving ability with experience providing business insights and recommendations from data sets

● Ambitious, entrepreneurial, and excited about disrupting the telecommunication space

London, UK
40,000.00 - GBP60,000.00 Per Annum Mid-Senior Level

Bachelor's Degree

Industry: Telecommunications Function: Management & Operations

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