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12 months ago
Blue Pelican
Salary: £40000 - £45000 per annum + 10% bonus, pension, fl
Location: London
Job type: Permanent
Business sector: B2C
Contact: Colin Doree
Sector: Marketing, Retail
Category: CRM Jobs

Would you describe yourself as being fluent with Unica?

Have you had experience of campaign building, data selection, query building, responding and helping shape data briefs for outbound marketing campaigns?
Do you have at reasonable understanding of SQL and its use in extracting and manipulating data?
Would you be interested in joining a substantial CRM team, working for one of the biggest UK employer brands who are also on a major step-change programme to re-evangelise their use of data across the board within their business?

Then read on….

A new opportunity has arisen working for a major UK retailer within their CRM data team who help to build and define highly targeted and personalised multi-channel CRM campaigns. You will be reporting to the team lead, who is both a CRM campaigns specialist and a highly skilled Unica user.

This is a data oriented marketing role, and it is imperative you've had experience with Unica and SQL to be successful. But you will also need marketing knowledge to be able to push back on data requests and work with the marketing function to ensure briefs are well defined, within the businesses capabilities to deliver to and will provide optimum marketing ROI and their commercial objectives.

In this role you will be dealing with the campaign targeting and selection process, working with propensity models (owned and developed by the analytics team) to identify appropriate clusters and customer groups to target for specific campaign activity. Ensuring adherence to the contact strategy and dealing with deployment of the campaigns into channel.

This will be a busy position managing multiple projects and campaign workstreams at any time, so you will need to have good prioritisation skills and be able to deal with roadblocks when they arise and know how to unblock them to ensure your delivery of campaign data meet the appropriate deadlines.

This is a good sized unit that's also growing as part of a major recruitment drive across the data teams. It's important, because of the scale of the business, you're the sort of person who likes to get away from your computer to engage with the people you're taking briefs for, managing their expectations and helping to shape and prioritise actions, pushing back where appropriate and giving guidance and advice on capabilities (i.e. whether what their asking for is realistically deliverable given the budget, time and complexity of the request), so solid stakeholder management, as well as communication skills will be critical.

If this is of interest, why not apply today for more information.

Role: CRM Campaign Manager - Unica
Location: Central London
Salary: £40,000 to £45,000 basic
Benefits: 10% bonus, pension, flex-bens.

Experience Required:

  • Must have experience of utilising Unica and have worked in a campaign data environment, as well as have some knowledge of SQL coding to interrogate the data warehouse to draw down data
  • Must have experience in a campaign management, namely the data selection element, shaping the data brief working with marketing teams, preparing the data ready for campaign deployment (so the testing, ensuring targeting is robust and deliver the appropriate ROMI)
  • Good project management skills, able to work across a large and complex marketing function, managing stakeholder expectations and ensuring delivery of projects
  • Good knowledge of marketing list data principals with a good understanding of why process management is important in a position like this
  • An understanding of data quality checking in your selections and database marketing knowledge
  • Good numerical background
  • Experience of test and learn strategies appropriate to large scale direct marketing campaigns and working with relational databases
  • Confident, outgoing with good communication skills
  • Must have the necessary visas to live and work in the UK


For further information please

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