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about 1 month ago
BMS Performance
Salary: £28000 - £32000.00 per annum + Pension, Great Bene
Location: London
Job type: Permanent
Business sector: B2C
Contact: BMS
Sector: Marketing
Category: Market Analyst Jobs, CRM Jobs, Marketing Executive, Analysis Jobs

CRM & Data Marketing Executive - London Central - Retail - £28k - £32k + Benefits

  • Established B2C household brand
  • Fantastic head office environment
  • Data focused CRM marketing position

The Company for the Marketing Executive: As a leading brand in its field, this company is looking to continue to strive for market share and lead the way for customer experience. As part of a huge global group this successful business have a very strong brand and continue to be one of the more caring retailers. The environment here is a very strong selling point of the business, with a strong team ethic, strong marketers to work with and a great atmosphere to work in.

The Role of Marketing Executive: Working closely with the Marketing & CRM manager, you will be involved in all aspects of traditional CRM marketing including working with CRM agency, briefing data extracts and taking ownership over programmes. You will be given ownership of specific areas and projects while supporting with the company's personalisation roadmap based on using data to deliver a more relevant customer experience.

  • Work with the digital team to develop and test emails to help deliver CRM programmes
  • Support the System Architect to work with business systems and support in database developments (MS Dynamics)
  • Work within the wider marketing team and leverage output and insight
  • Research info and data
  • Support campaign and general marketing analysis
  • Work with marketing team and third party to deliver end to end direct response and direct mail across all channels
  • Measure campaign effectiveness
  • Communicate insight
  • Analyse results, produce reports and provide strong business insight to recommend new potential directions for programmes

Requirements for this Marketing Executive

  • Data minded, that enjoys working with numbers, finding patterns, correlations and insights
  • Highly numerate with strong analytical skills
  • Experience in producing reports, KPI's, visualisations etc
  • Can-do attitude, flexible nature, responsive
  • Commercial focus
  • Self-motivated and confident working with stakeholders

The Package for a Marketing Executive:

  • £28,000 - £32,000 salary
  • Company discounts
  • Pension
  • 25 days holiday

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