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7 months ago
Location: Hemel Hempstead
Job type: Permanent
Sector: Marketing Agency
Category: Marketing Manager
Britvic is a very exciting and supportive place to be, with award winning brands, a clear vision for growth, a focus on personal development and an open and honest culture. We offer a comprehensive package for this position with excellent benefits and you’d be working with talented individuals in a vibrant workplace.

An exciting opportunity has arisen for a CRM & Digital Marketing Manager to join our Commercial Operations team. The purpose of this role is to manage the CRM and Digital B2B campaign strategy within the Foodservice and Licensed channel and to develop and embed our new Sensational Drinks digital and CRM platform capability.

As CRM & Digital Campaign Marketing Manager you’ll be responsible for accelerating our capability to use digital CRM and technology within the B2B environment, to improve the reach and effectiveness of trade engagement and drive conversion, upsell and retention, delivering and increased ROI on our channel marketing spend.

Day to day responsibilities:

* Lead and deliver the FS&L channel shopper CRM and digital campaign strategy, including budget, to deliver a more effective engagement approach with our customers

* Work collaboratively with the shopper and category marketing team, plus wider stakeholders to develop and implement new ways of working and embed new CRM and digital platforms, including CMS, CRM and automated marketing capability

* Develop collaborative plans alongside the wider Sensational Drinks delivery team to ensure seamless omni-channel delivery of Britvic customer experience.

* Be the CRM digital expert; Seeking out new trends, innovations & new news.

* Develop, embed & manage our Sensational drinks platform, ensuring we are over delivering against objectives and we are behaving as strategic partners to our customers.

* Manage relevant partner agencies to ensure effective delivery of projects on time and within budget

* Manage the Sensational Drinks budget to ensure that it comes in on budget, we adhere to financial process & governance, plus demonstrate the ROI of all spend

What we’re looking for in a CRM & Digital Campaign Marketing Manager:

* Strong B2B online marketing experience within an FMCG or Retail environment

* A proven understanding and experience of optimising ROI from digital CRM strategies

* Hands on experience of Web/CRM platforms for lead generation and retention as well as B2B data management

* Excellent copywriting skills

* Experience of managing marketing budgets

If this sounds like you, then we’d love to hear from you. This exciting role could give you the opportunity to play an integral part in the future growth of one of the biggest soft drink suppliers in the UK.

We’re committed to providing equal opportunities to all applicants and employees – in fact this is at the heart of our company culture and values, and we welcome applications from candidates with diverse backgrounds.

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