Joining a leading international law firm, this is an excellent 12 month fixed term contract opportunity for an InterAction specialist to make a real difference as part of a growing marketing and BD team.
The firm is seeking a dynamic CRM Manager who has great experience and success using InterAction as a proactive client database and business development tool. You will provide strategic advice and day to day support to the firm, as well as working closely with the technical IT team to ensure the delivery of an effective system. You will have energy and passion to drive the firms CRM vision, raising awareness of the benefits of its use and hosting regular training sessions across the firm. You will work proactively with the practice groups and business development teams to analyse client data for new business opportunities. The focus of the role will be to develop and manage an established InterAction database, whilst ensuring that it is being utilised to its fullest potential internally. The CRM Manager will act as a real champion for the system and advise on best practice in relation to all marketing and business development initiatives, you will engage with stakeholders to embed InterAction as a vital business development and marketing tool and provide BD team members and firm management with updated insightful reports on InterAction and its use within the firm. The successful applicant will need to work closely with the Head of Clients and New Business and the wider Business Development team to support the strategic and priority client program. You will also be expected to build relationships with key suppliers and other relevant industry contacts, keeping abreast of industry developments in the fields of database management and e-marketing in professional services, and carry out commercial analysis of the potential benefits of adopting new database tools, functionality and system upgrades and manage the implementation process by working with the firm's IT department and develop training alongside the in-house training team.
Essential requirements for the role of CRM Manager include proven experience of InterAction most likely gained in a professional services environment, ideally within the legal sector. Allied to your technical abilities, you will need to be proactive and enthusiastic with the ability to liaise effectively with the highest levels internally and to take ownership of driving change in a partnership, with innovative thinking.
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