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about 1 month ago
Better Placed - Marketing People
Salary: £35000 - £40000 per annum
Location: Guildford
Job type: Permanent
Business sector: B2C
Contact: Kate Watson
Sector: FMCG
Category: Account Management Jobs

We have been contacted by a long standing client based in Surrey. The are a specialist FMCG company with over 40 years of trading. It is now looking for an experienced CRM Manager to join its marketing team to create, develop and execute the CRM strategy across all customer segments working closely with the wider digital marketing, trade and analytics teams.

The role will find you:

  • Actively planning and carrying out CRM and email initiatives, campaigns, project roadmaps and ongoing activity in line with business goals and requirements
  • Overseeing all customer & prospect email communications, including promotional newsletter emails, customer service emails, sales pipeline
  • Using data and insight to identify customer life-time values and model segmentation to drive customer value and retention

Experience required:

  • In-depth knowledge of the creation and execution of CRM campaigns
  • Significant experience in a similar role (ideally from an eCommerce/lead generation background).

This is a cracking role for someone who really wants to join a business and really make the role their own!

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