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4 months ago
Better Placed - Agency People
Salary: £40000 - £50000 per annum + bonus
Location: Manchester
Job type: Permanent
Business sector: Both
Contact: Jack Harrison
Sector: Marketing
Category: CRM Jobs

CRM Manager


Up to £50K+ bonus

Established nearly 50 years ago, this privately owned financial services organisation has continued to see year on year growth since it's inception. Now at over 700 employees, this is a business that continues to go in the right direction.

As part of this continued growth they are now investing significantly in the area of CRM hence the recruitment of this critical hire as part of an evolving customer focused strategy.

Involved in the ongoing roll out of recently implemented software as well as devising a customer road map this is role that will have a great mix of 'hands on' and strategic work.

Key responsibilities include:

  • Responsible for executing the B2B and B2C CRM strategy for the business
  • Liaise with the marketing comms team to ensure a consistent, quality led approach to CRM
  • Roadmap both the B2B and B2C customer journey ensuring all touchpoints are addressed and actioned
  • Continue the roll out of the newly implemented CRM platform acting as a port of contact across the business
  • Develop strong understanding of customer lifetime value to maximise profitability across all data segments.

Key skills and experiences needed for this role include:

  • Minimum 5 years' experience in a similar commercially focussed CRM role with a proven track record in delivering successful strategies
  • Strong understanding of database marketing principles and CRM online / offline marketing concepts, strategy and best practice
  • Knowledge of interface is extremely beneficial.

This role will be ideal for a commercially focussed CRM marketer with experience in a similar positions who is looking for an opportunity to make a real impact on an already established and growing company.

The industry in which my client is working is fast, dynamic and requires driven marketers to react accordingly to market trends.

Amazing offices just south of Manchester city centre and so easily commutable for those in and around the Manchester area.

If you are interested in the detail of this role, please apply with your updated CV and relevant contact details.

About us: Better Placed is undoubtedly one of the UK's leading Marketing Recruitment specialists. Over the last 10 years, we have been placing talented people into businesses across multiple sectors including FMCG, Retail, Financial Services and Agency. With offices in Leeds, London and Manchester, we are "better placed" (sorry!) to recruit marketing and digital talent for some of the UK's, and even world's biggest brands.

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