Step into this newly created role and you will be joining the ranks of a pretty new business, just 3 years in the making, but with over a million customers and growing rapidly.
They're part of a much larger and established blue-chip, but their business arm acts in a very agile, entrepreneurial manner.
Their customers are contracted to services, and given their life stage, customer churn is something which now needs to be drilled into. Designing and implementing more robust customer management at key life stages, with a priority to deliver more robust measures around end of contract. Notably looking for opportunities to recontract customers by delivering cross and upsell campaigns and impact positively on churn metrics.
There's a lot to be done and lots of impact you can have here. Since the business is still so early in their journey, their CRM programme is at an early phase of development. They've just started talking to customers around CRM. Lots of test and learn has taken place and are now in the process of implementing tactical and strategic plans from this.
You will be working with a lot of data, notably translating findings about key risk customer groups into action plans. Those plans being insight led, highly targeted multi-channel campaigns.
You will be supported in the creation and execution of these campaigns by some of the best BTL agencies in the country. With you overseeing everything from brief creation, critiquing and reviewing creative, copy production, through to sign off and execution.
Campaign channels will principally be aligned to direct mail,