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about 1 month ago
Better Placed - Marketing People
Salary: £26000 - £29000 per annum
Location: Leeds
Job type: Permanent
Business sector: B2C
Contact: Alec Wann
Sector: Education
Category: CRM Jobs

Job Title: CRM Officer

Location: Leeds

Salary: £26,000 - £29,000 a year

My client, a leading educational establishment, has an excellent opportunity for a CRM officer to work within the Marketing & Communications Team. In this role you will report into the CRM Manager and will be an integral member of the team; supporting the planning, creation, delivery and the development of the University's Customer Relationship Marketing (CRM) activity.

Key responsibilities:

  • Support the CRM Manager in the planning, creation, delivery and development of the University's CRM activity.
  • Advise colleagues on the development of CRM systems.
  • Support the development of a CRM plan for three major stakeholder groups - Prospective Students, Alumni, and Schools and Colleges.
  • Manage the segmentation of data across all three major stakeholder groups.
  • Report and feedback on campaign MI and data analysis to support decision making for future campaigns.

Key requirements:

  • Proven experience of delivery effective CRM in a fast paced marketing environment.
  • Experience of learning new CRM systems from scratch.
  • Ability to forge effective business relationships with colleagues across a wide range of disciplines and levels of seniority.
  • Previous CRM experience within an educational establishment would be desirable.

Based in Leeds, this role is commutable from Bradford, Huddersfield and Halifax.

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