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10 months ago
Better Placed - Marketing People
Salary: £26000 - £36000 per annum
Location: Leeds
Job type: Permanent
Contact: Beth Rollin
Sector: Marketing
Category: CRM Jobs

Salesforce CRM Executive:

Better Placed are delighted to be working with the leading transport operator known across the UK. Having won multiple industry awards, they are recognised for their commitment to excellence and they offer a fantastic culture of delivering a quality service to their many customers.The successful CRM executive will play a pivotal part in the marketing team and influence the CRM strategy going forward.

As the CRM Specialist using the Salesforce CRM system and working with the CRM manager you will create, develop and implement a robust and effective CRM marketing strategy. You will carve out a pioneering marketing CRM plan and alongside the CRM manager, have overall responsibility for implementing an online CRM programme through campaigns and automated marketing, to achieve retention and acquisition communication. You will manage segmentation projects to identify key customer behaviours and target campaigns respectively.

Duties include:

  • Creation and development of eCRM strategy - aimed at driving acquisition, increasing conversion, improving retention and stimulating loyalty.
  • Develop the database, acquiring customer data, establish segmentation and provide insight into customer behaviour.
  • Management of data and external CRM partners.
  • Plan and implement campaigns that drive revenue, increase customer satisfaction and develop the relationship with customers.

What you'll need:

The ability to use Salesforce as a CRM system is essential for this position. You will have experience in a CRM/Email marketing role and comfortable with data marketing. You'll have a proven track record in the development and implementation of a successful CRM strategy with hands on experience of building and executing a CRM program. You'll be passionate about CRM have your own ideas and all the tools at your disposal to make them happen. This is a strategic and hands on position so ideally you'll be able to come up and plan the strategy then make it all happen!

This is a fantastic opportunity to develop within a market-leading business and to improve upon commercial and technical marketing skills. To be considered for this Salesforce CRM Executive opportunity, please apply with your CV.

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