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10 months ago
Better Placed - Marketing People
Salary: £25000 - £30000 per annum + Strong Package
Location: Leeds
Job type: Permanent
Business sector: B2B
Contact: Rian Hoey
Sector: Marketing
Category: Marketing Manager

The Company:

Better Placed are delighted to be working in partnership with Sonocent, an innovative provider of software solutions to the education sector. Founded 10 years ago, the software helps hundreds of thousands of students globally to create better notes, study more effectively and ultimately achieve more. Expanding rapidly and investing heavily in the marketing function, there is an exciting new Customer Journey Manager position available.

The role:

This newly created, challenging role has plenty of variety so you will need to be able to manage multiple projects simultaneously and effectively.

The core purpose of the role is to develop and implement our strategy, systems and processes for communicating with leads and customers - whether directly from marketing or through our Leeds based sales team. The aim is to increase sales by nurturing leads and improving customer loyalty to influence growth. Success will be measured on the number of qualified leads passed to sales and on customer engagement with Sonocent.

You will develop and implement the strategy and plan for lead nurturing and customer engagement, working closely with the Head of Marketing and Demand Generation manager. Activities critical to success will include:

  • Managing Data - ensuring we are recording, tracking and using relevant data to enable prospect and customer segmentation to understand value and target messages appropriately. Data will also be used to review our strategies and drive continuous improvement.
  • Developing and implementing communication plans for leads, customers and users such as targeted messages to help them through the buying journey, regular newsletters to keep the Sonocent brand top-of-mind and promotion of new software features. Achieved mainly through .

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