Blue Pelican are supporting one of the UK's premier consumer telecoms and media firms with the appointment of a number of new CRM hires.
Specifically these will be part of a large-scale customer marketing division of around 30 people. Each responsible for specific aspects of the customer lifecycle, from onboarding through to pro-active churn prevention and retention.
The division is responsible for around 2m customer communications a month, both promotional (cross and up sell) and operational (service or tariff changes, etc.) in nature.
Most communications are delivered via BTL channels, with a growing emphasis on