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4 months ago
Blue Pelican
Salary: £60000 - £76000 per annum + 20% bonus, pension, he
Location: Maidenhead
Job type: Permanent
Business sector: B2C
Contact: Colin Doree
Sector: Marketing
Category: Marketing Manager

Joining the customer and marketing strategy team of this challenger brand within the consumer TMT market. Your role will be to take the 5yr corporate strategy which outlines the bigger picture strategy and investment roadmap, translating it into a more pointed and specific 6 to 24 month roadmap.

You will be putting the customer's voice at the heart of things - influencing propositions, channel and marketing roadmaps. Ensuring what the business is creating keeps them future fit and reflective of not only customer needs, but accounts for predicted changes to the technology driven landscape this business is a part of. Taking account of emerging consumer interests and trends, ensuring the business achieves it's bigger-picture customer and commercial ambitions.

For example - one project will likely have you looking at the evolution of IoT in home automation. From smart devices and smart speakers, mobile and connected devices as well as voice activated services, AI and VR. Accounting for their roadmap and potential convergence, and how the evolution of these will impact and shape the company's own services. Whether there's a need to create their own, or build strategic partnerships with those at the forefront of these spaces.

A lot of your remit will begin with looking at customer data and market insight. To understand the customer, market and competitive landscape. Carrying out analysis in order to make sense of large volumes of information and draw together appropriate strategies and conclusions.

You will also be responsible for handling the stakeholder engagement piece. Working with the various business units to communicate findings and appropriate strategic recommendations to influence their own roadmaps. So they're investing time and resources into the right things in order to keep this business at the forefront of its market. Developing new service capabilities, investing in new channels and likely digital offerings for consumers.

This is a role with a broad potential scope, able to really influence the business' direction. It's a team of 4 and you will be reporting to the Head of Marketing Planning & Strategy. Working together on projects which cut across all aspects of the business including channels, products and services, and have successfully influenced recent major step-changes in the firms continuing digital transformation too.

If this kind of thing gets you excited and you want to know more, why not apply today?

Role Title - Customer Strategy & Planning Manager

Location - Berkshire

Salary - £60,000 to £76,000

Benefits: 20% bonus, pension, healthcare, life assurance and lots more.


  • Strategic thinker who is customer obsessed - you understand what makes great customer experiences and how digital is disrupting traditional thinking in products and services firms are able to offer consumers
  • Experience likely gained from strategy and planning divisions within Management Consulting practices or in-house / corporate environments
  • Comfortable analysing large volumes of complex data, drawing conclusions and strategies from this
  • Able to balance commercial thinking with consumer needs in order to assess opportunities on merits and identify those which have potential. Able to translate these into compelling strategies
  • Good logical, structured thinking with decent academic achievements
  • You're someone who can see the bigger business picture, but can also draw that down to a coherent plan of action and demonstrate real attention to detail
  • You're persuasive in your presentation of new ideas and strategies and can successfully demonstrate where and how you've managed to engage senior stakeholders, influenced decision marketing and had your strategies adopted
  • Must be able to live and work in the EEA region with no sponsorship needs.


For further information please contact:

Colin Doree
Managing Consultant

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