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2 months ago
Blue Pelican
Salary: £30000 - £40000 per annum + Benefits
Location: London
Job type: Permanent
Business sector: B2C
Contact: Max Tullis-Turner
Sector: B2C
Category: Email Marketing Jobs

Are you an experienced Database Manager or Database Marketing Manager looking for a new challenge?
Do you want to work in Travel?
Do you have experience managing a single customer view?
Then this could be an exceptional opportunity for you!

The leading consumer travel company is looking for a Database Manager/ Database Marketing Manager/ Campaign Selections Manager to join their CRM team and take responsibility for managing and evolving the customer data (Single Customer View) for a UK based Travel company. This is a hands-on and strategic role, while the majority of the projects will be hands-on and managed by yourself, there is a raft of agencies to assist on overflow projects should you need it.

The company is transforming the marketing team, they have recently appointed a senior level marketer to transform the team and take them to the cutting edge of consumer marketing. The company is one of the most recognized brands in the UK and has 1,000s of visits to its website daily and looking for talented marketers to join the team and drive customer engagement and brand engagement.

Their culture is centred around empowerment & passion for their products with the appointment of their new Marketing Director there is a new drive within the team to grow and expand. The Marketing Director is a real leader within marketing, they focus on empowering the team to succeed and grow within their roles.

This role's mission is to own the customer data for the brand with specific responsibility for the maintenance and management of customer data to ensure data integrity and taking responsibility for evolving their Single Customer view. This role will also be supported by the wider CRM & Marketing team.

Their culture is a dynamic and fun place to work, they are looking for driven, ambitious individuals to join their team and help us regrow the business.

As a Database Manager/ Database Marketing Manager/ Campaign Selections Manager you will join the wider Marketing team report directly into the Head of Customer Marketing and be responsible for:

Responsibilities Include:

  • Make data selections and run queries from the Marketing databases across all products.
  • Responsible for adherence to GDPR guidelines. Investigate and answer customer data related to GDPR queries.
  • Support the CRM Manager by identifying different customer profiles & segments to increase Railcard renewal and improve ROI through cross-sell opportunities.
  • Run database extracts and reports required by the internal Marketing and wider teams upon request.
  • Oversee the data systems, managing data flows and data mapping.
  • Manage and develop the National Rail data policies.

The Database Manager/ Database Marketing Manager/ Campaign Selections Manager role requires the following experience:

  • Professional qualification and / or university degree with an emphasis in business, marketing, economics, statistics or computer science. Or 2 + years' experience of working in a business data environment

Technical Competencies (Experience and Knowledge):

  • Knowledge of relational databases and SQL
  • Strong experience of SAS, SQL and Excel
  • Experience of Salesforce Service Cloud & Marketing Cloud
  • Solid analytical skills
  • Eye for detail
  • Ability to work independently
  • Strong commercial awareness and business acumen
  • Able to translate technical information into accessible language

Title: Database Manager - Travel
Location: London (St Pauls)
Salary: £30k - £40k
Benefits: Bonus & Benefits

** Must have the necessary visas to live and work in the EU**

Max Tullis-Turner
Senior Consultant
Blue Pelican Marketing

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