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6 months ago
Aviva
Location: UK
Job type: Permanent
Sector: Digital Agency
Category: Digital Marketing Jobs
Digital Acquisition Manager


Canada - Toronto ON 100 King St W



PURPOSE

The new Digital Acquisition role will support the AVP, Digital Acquisition in growing Aviva Canada’s digital capabilities. This includes paid media strategy, media measurement, digital marketing technology, lead nurture and digital campaign management.

ACCOUNTABILITIES

* Paid digital media strategy and planning
* Paid digital measurement and attribution
* Lead nurture campaign planning and management
* Agency and vendor management
* Media marketing technology management and adoption
* Search engine optimization
* Stakeholder management: is accountable to VP and SVP level on key business proirities such as growing the direct/affinity business, transformation, CRM

EDUCATION

Bachelor’s Degree from a university or college

EXPERIENCE

5+ years of paid media and lead nurture experience with working familiarity of SEO best practices and management

KNOWLEDGE, SKILLS & ABILITIES

* Paid media: search, social, display, and the associated platforms (Google Ads, Facebook)
* Adobe Analytics or Google Analytics
* DoubleClick Campaign Manager
* Lead Nurture program development
* Enterprise CRM (Salesforce or equivalent)
* Media measurement and/or attribution
* SEM management tool (DoubleClick Search, Kenshoo, or equivalent)
* Email marketing platform (MailChimp, Marketo, or equivalent)
* DSP experience (DBM or equivalent)
* SEO management tool (Screaming Frog, BrightEdge, Conductor or equivalent)
* Adobe Audience Manager (or equivalent DMP)

Additional Information:

Aviva Canada is committed to providing accommodations for people with disabilities during all phases of the hiring process including the application process. If you require an accommodation because of a disability, we will work with you to meet your needs. Applicants need to make their needs known in advance. If you are selected for an interview and require an accommodation, you are encouraged to advise the Talent Acquisition Partner who will consult with you to determine an appropriate accommodation.






Full time


R-73647

About Us



We help our 33 million customers to save for the future and manage the risks of everyday life. To give these customers the best possible products and service we know we must make Aviva the most attractive choice for talented, entrepreneurial people with diverse backgrounds and an evolving range of expertise and insight.

So, we’re passionate about helping our 29,500 people to do the best work of their lives, to enable them to make a positive difference to the lives of our customers.

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