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8 months ago
Friday Media Group
Salary: £17k - 25k per year
Location: West Sussex
Job type: Permanent
Contact: Emily Lilley
Sector: Media/New Media, Design / Branding Agency, Marketing Agency, Digital Agency
Category: Design Jobs, Market Analyst Jobs, Digital Marketing Jobs, Creative Jobs, Analysis Jobs


Digital Analyst

Salary £17,000 - £25,000 based on experience

Friday Media Group is a UK-based web company, with a clear vision, that’s expanding in the UK and internationally (we have offices in Miami, Preston, Pembroke, Netherlands and Barcelona). We currently operate over 70 websites, generating in excess of 12 million visits a month.

Job Description

We have an amazing opportunity for a Digital Analyst to join our growing team of digital specialists. This is a talented team of Product Owners, Project Managers, SEO, PPC and Digital Marketing, who are committed to delivering growth in traffic and conversion KPIs across Friday Media Group websites. This role will focus on a portfolio of websites which include market leaders such as javascript:void(0); and javascript:void(0);. We are looking for talented people who are commercially minded and are also really passionate about making a difference to the business.

This role would be perfect for someone looking to develop experience in a web/data analysis role, and is keen to develop their career with one of the largest independently owned web businesses in the UK. This role is located at our head offices in Sayers Common, just outside Brighton.

You will be primarily responsible for delivering high quality data analysis, from which you must generate actionable insight to help the business grow website traffic and conversions. Training will be provided for the use of web analytics tools such as Google Analytics and competitor tracking tools such as SimilarWeb.

You will also work closely with our CRO specialist to build A/B tests off the back of hypothesis’ built from data analysis and research.

Reporting to Head of Analytics, your key responsibilities include:

  • Owns Google Analytics reporting and reliable for maintaining reliable setup across the group

  • Analyse data from multiple sources including Google Analytics, SEMrush, SimilarWeb etc

  • Internal weekly/monthly reporting for our brands to key stakeholders and business directors via analytics tools

  • Develop insights from reports and data analysis to support product and marketing strategy

  • Build and maintain automated reporting across the business via analytics tools

  • Resolve ad-hoc data requests across all areas of the business; working with our marketing, product and tech team

  • Assist with structuring and implementing data measurement for new product features and deployments

  • Review and measure impact of product features through implemented data measurement

Looking for:

  • Fast learner, eager to learn

  • Ideally educated to a degree level in a relevant field, i.e. Mathematics or a similar discipline

  • A logical and analytical thinker who is great at converting data into actionable insight

  • Someone who is commercially minded, and is focussed on continually improving KPIs

  • Great communicator, with the ability to explain complicated concepts to a non technical audience

  • High attention to detail

  • Strong Excel/data manipulation skills

Desired but not essential:

  • Previous experience with web analytics tools such as Google Analytics

  • Google Analytics IQ qualification

Why work for Friday Media Group?

We are proud of our company culture. We maintain a strong family background, and all employees play an active role in shaping the future development of the company. With ambitious growth plans and a clear market focus this is an extremely exciting time to join the company. We offer competitive salaries plus a quarterly bonus structure, which directly rewards people for hitting key business KPIs. Furthermore, we offer excellent career progression opportunities, flexible working hours, and a holiday entitlement of 25 days.

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