As the Digital Analytics Manager, you will be stepping into a role which is going to involve a lot of stakeholder engagement. Principally with the digital team. Taking and shaping requirements, managing analysis projects end-to-end, and articulating findings back in an engaging way, drawing out key insights and recommendations for the team to take action upon.
Uniquely in this role, you won't be doing this for just the one brand. As the company you'll be joining has multiple consumer offerings which, in the consumer's mind, are separate to each other. So this will mean not only variety of project and challenge, but also the opportunity to take learnings from the one brand and, where appropriate, take them across to the other brands to in order to share best practice.
The work you will be dealing with will be a mix of behavioural analysis and insight, conversion optimisation as well as reporting.
The team works in an Agile mentality, splitting into squads to deliver projects. You will also see a variety of work, since the team like to rotate around, handling projects for different areas of the business. So one month you may be handling an optimisation project around mobile apps, the next doing something on understanding customer behaviour and consumption of their sports media offering.
Your key stakeholders will sit with the company's digital function. This is a large team of circa 100+ people, sitting across ecommerce, product and propositions, digital performance and customer experience.
Being a more senior member of the team, you will be one of the initial gatekeeper for data insight requests coming into the team. Challenging where appropriate to ensure the right questions are being asked, so analytics projects will achieve the right output - being powerful insights, driving meaningful business impact and fact-based decision making.
About the company
They're a high-profile trusted brand with one of the UK's biggest digital estates. Including a sales and service site made up of in excess of 700k pages, multiple apps, wifi access points and streaming media services - all accessed by more than 40m people a month!
The data division you'll be joining is large (in excess of 150 people total), with the digital analytics team growing it's headcount to circa 15 people. The other teams within the division includes Data Science, BI and Reporting, CRM Operations & CRM Analytics.
They're also an Adobe Analytics environment - and one of Adobe's biggest customers. Getting the VIP treatment for service support, as well as ongoing training and development opportunities too.
If you like what you've read so far, why not apply to find out more and have a conversation?
Role: Digital Analytics Manager
Location: London (Central)
Salary: £50,000 to £65,000 (based on experience)
Benefits: 10% on target bonus, pension, healthcare, life assurance, etc.
For further information please contact:
Managing Consultant - Blue Pelican Marketing