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4 months ago
Blue Pelican
Salary: £50000 - £65000 per annum + 10% bonus, blue-chip b
Location: London
Job type: Permanent
Business sector: B2C
Contact: Colin Doree
Sector: Marketing
Category: Analysis Jobs

As the Digital Analytics Manager, you will be stepping into a role which is going to involve a lot of stakeholder engagement. Principally with the digital team. Taking and shaping requirements, managing analysis projects end-to-end, and articulating findings back in an engaging way, drawing out key insights and recommendations for the team to take action upon.

Uniquely in this role, you won't be doing this for just the one brand. As the company you'll be joining has multiple consumer offerings which, in the consumer's mind, are separate to each other. So this will mean not only variety of project and challenge, but also the opportunity to take learnings from the one brand and, where appropriate, take them across to the other brands to in order to share best practice.

The work you will be dealing with will be a mix of behavioural analysis and insight, conversion optimisation as well as reporting.

The team works in an Agile mentality, splitting into squads to deliver projects. You will also see a variety of work, since the team like to rotate around, handling projects for different areas of the business. So one month you may be handling an optimisation project around mobile apps, the next doing something on understanding customer behaviour and consumption of their sports media offering.

Your key stakeholders will sit with the company's digital function. This is a large team of circa 100+ people, sitting across ecommerce, product and propositions, digital performance and customer experience.

Being a more senior member of the team, you will be one of the initial gatekeeper for data insight requests coming into the team. Challenging where appropriate to ensure the right questions are being asked, so analytics projects will achieve the right output - being powerful insights, driving meaningful business impact and fact-based decision making.

About the company

They're a high-profile trusted brand with one of the UK's biggest digital estates. Including a sales and service site made up of in excess of 700k pages, multiple apps, wifi access points and streaming media services - all accessed by more than 40m people a month!

The data division you'll be joining is large (in excess of 150 people total), with the digital analytics team growing it's headcount to circa 15 people. The other teams within the division includes Data Science, BI and Reporting, CRM Operations & CRM Analytics.

They're also an Adobe Analytics environment - and one of Adobe's biggest customers. Getting the VIP treatment for service support, as well as ongoing training and development opportunities too.

If you like what you've read so far, why not apply to find out more and have a conversation?

Role: Digital Analytics Manager
: London (Central)
Salary: £50,000 to £65,000 (based on experience)
Benefits: 10% on target bonus, pension, healthcare, life assurance, etc.

Experience Required:

  • Sound understanding of Adobe Analytics and the marketing tech which supports the digital analytics environment - such as Adobe Workbench, SessionCam
  • You really understand and can articulate the differences between digital vs traditional analytics programmes, so know how to define and drive the strategy behind a web/digital analytics programme
  • Great communication and stakeholder management skills - when probing data and insight briefs, as well as articulating findings in meaningful, clear ways with an emphasis on actionable insight
  • Able to demonstrate where and how you've had a positive impact on a business and its results through leading digital analytics programmes, ensuring the work your team are doing is adding value to a business and making a difference
  • Sound analytical pedigree with strong numerical capabilities ideally backed through academic achievements
  • Must have the necessary visas to live and work in the UK


For further information please contact:

Colin Doree
Managing Consultant - Blue Pelican Marketing


You can view all our vacancies on our web site javascript:void(0);, or calland ask for the marketing division.

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