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about 1 month ago
BMS Performance
Salary: £42000.00 - £45000.00 per annum + Additional benef
Location: London City
Job type: Permanent
Business sector: B2B
Contact: BMS
Sector: B2B
Category: Digital Marketing Jobs

The role of Digital Content Marketing Manager:

This Digital Content Marketing Manager role will report directly to the Marketing Director and work closely with a PR/Comms specialist in a team of three marketers. The Marketing Director has recently joined the organisation and is in the process of changing their outdated marketing approach to a new content-lead, inbound marketing approach. To support the change the business is changing their marketing technology stack and bringing in Marketo, Salesforce, on24 (webinars), and an AI predictive analytics tool.

The core KPI's and objectives this role will have are:

  • Improve the website visibility through SEO and content improvements
  • Improve the website functionality, 'stickiness' and conversion rate
  • Develop marketing automation programmes for each business, vertical and target market to drive inbound leads for the sales teams

The successful candidate will have extensive experience of working with CMS (content updates, SEO audit and improvement, UX), building inbound marketing automation programmes (ideally using Marketo and Salesforce), and developing content (writing, curating and commissioning where needed) to support all aspects of the customer journey.

Responsibilities of the role include:

  • Learning about the business, sectors they operate in, and who their customers are
  • Working closely with the team (Marketing Director and PR/Comms Manager) to achieve business goals
  • Developing relationships internally with the sizable sales function - understand their needs and influence them where necessary
  • Utilising the new marketing technology stack (Marketo/Salesforce) to build marketing programmes and campaign activity
  • Improving the business' digital presence - owning the website platform - content, SEO, PPC (via agencies), UX audit and analytics reporting
  • Creating, curating and commissioning a suite of long form and short form content to utilise in a new content-lead inbound marketing approach
  • Use Marketo and Salesforce to set up marketing automation programmes for brand awareness, demand generation, customer acquisition and retention initiatives
  • Supporting additional tasks where necessary and as the team grows
  • Managing external agencies to support with any technical skills where necessary - SEO, PPC, web development

To be considered for this role you must have:

  • Degree educated or equivalent
  • Extensive digital marketing experience - SEO, PPC, Google Analytics, email marketing automation, social media
  • Marketo and Salesforce or equivalent technology and automation tools
  • 5+ years B2B demand generation marketing
  • Worked closely with sales teams
  • Experience of developing and delivering successful B2B integrated marketing campaigns
  • Recruitment/Professional Services experience

The company:

Our client is a specialist in senior level recruitment solutions. They offer research, advisory consultancy services and talent identification that support clients (across public and private sectors) in finding, hiring and growing their businesses. There are currently 70 employees in the business across two offices. The company have recently hired a new Marketing Director to help grow their revenue and they are looking to hire a commercially focused marketer to help enable that further.

The package for Digital Content Marketing Manager:

  • Salary: £42,000-45,000+ bonus and benefits

Location: The position of Digital Content Marketing Manager is based in Central London.

BMS Marketing Specialists have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

If you have recently met with a BMS Consultant at our London office, please contact them directly to discuss this opportunity.

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