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6 months ago
C&M Travel Recruitment
Salary: £24000.00 - £28000 per annum
Location: Southampton
Job type: Permanent
Business sector: B2C
Contact: Lisa Cain-Jones
Sector: Marketing
Category: Analysis Jobs

Digital Marketing Analyst - Travel
This innovative, leading specialist travel company are expanding their marketing team and have a brand new opportunity for a Digital Marketing Analyst to take responsibility for delivering campaign & customer analytics and insight. As Digital Marketing Analyst you will be using your experience to explore all aspects of customer data to drive marketing performance and make a real difference to overall results & conversion.

Digital Marketing Analyst - Role Responsibilities:

  • Manage all marketing data sources.
  • Provide data driven insight and recommendations.
  • Using internal & external data from all marketing collateral: Analysis of customer data to understand customer behaviour & trends. Report & recommendation of changes, campaign ROI etc.
  • Instigate & delivery of marketing performance reports.
  • Ongoing review of marketing analytics technology for continuous improvement and opportunities.
  • Management of CRM system, ensuring all business needs are met.
  • Communication of relevant data to sales team to improve conversion.
  • Ongoing monitoring and assessment of the customer journey, with identification of issues in order to recommend and implement changes to improve conversion rates.

Digital Marketing Analyst - Skills & Experience Required:

  • Proven practical experience in digital marketing analytics / CRM / database marketing.
  • Strong working expertise with web analytics packages such as Google Analytics.
  • Hands on experience of managing, collating and analysis of CRM data.
  • Excellent track record of providing actionable insight to inform marketing / customer journey decisions.
  • Good overall knowledge of of web technologies and digital marketing.
  • Experience of

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    C&M Travel Recruitment is acting as an Employment Agency in relation to this vacancy. We are committed to equality of opportunity for all candidates. For more opportunities, please visit javascript:void(0);

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