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3 months ago
My Family Care
Salary: Negotiable
Location: Fulham
Job type: Contract
Sector: B2B
Category: Digital Marketing Jobs

About our Company

My Family Care is the UK leader in delivering family-friendly solutions for organisations, as part of their strategy for talent retention and supporting employee diversity.

More information: myfamilycare.co.uk

We provide a range of leading-edge services helping employers to be more family-friendly (and so engage and retain talent) and employees to balance their parenting and eldercare responsibilities alongside their working life. These are delivered through online platforms and F2F.

Job Type: 6/12 month contract

As we’re a growing and very agile company, there’s enormous scope to develop the role and see the direct impact of what you do. We’re a very friendly, happy office as well as being a very fast-moving dynamic business and most of us are here because we see the real value and benefit to our service users. We’re based near Fulham Broadway tube (with lots of amenities close by) and we offer a competitive benefits package.

Start date: ASAP

RESPONSIBILITES AND WHY WE’RE HIRING:

We have reached a critical stage in the business growth where we really need a level of expertise and skillsets that currently we don’t have within the business. Our key products are SAAS led and the scope for growth is enormous. BUT, in a post GDPR world we need to re-evaluate and develop our B2B Lead Gen activities, and put in place the processes, lead nurturing and remarketing and tracking that we currently don’t have at the moment or could be described as ‘patchy’

 

We engage with both our client’s employees AND a B2B HR audience so the role holder will work across both. We’re a highly collaborative team, and as the digital specialist you will have multiple internal customers (largely the product owners/managers) and be creating and managing multiple campaigns to different audiences.

The usual responsibility list is below, but what we’re looking for is a seasoned digital marketer who knows their way around digital marketing channels, both front and back end analytics and crucially can bring their experience of what works, and what doesn’t, to bear in getting us to where we need to be faster 

Put simply, what we need is the digital expertise to enable us to put the programs in place across multiple audiences and product groups to prove the ROI, going down as few blind alleys as possible, whilst understanding that a ‘test and learn’ approach is necessarily part of the process.

We need an individual who loves nothing more than digging into the data, creating optimising campaigns, and finding innovative and impactful ways to reach sometimes niche audiences.

Our ideal candidate will be a real team player with a “can do” attitude and plenty of ideas. Your sector experience is less important than the skills and attitude that you bring to the role.

What we need:

The position reports directly to the Marketing Director.

  • Plan and execute digital marketing across different channels including SEO/SEM Social (Linkedin and Twitter), Email Marketing

    • Determine success criteria and reporting structure for each campaign and perform continuous analysis of campaign performance (Against ROI and KPIs) and development of optimisation strategies, suggesting improvements and testing new ideas

    • Liaise and collaborate with product team, sales, content writers and designers to ensure appropriate planning and execution of each campaign, supporting timely, high quality delivery and alignment with activity across the business

    • Identify the requirements for each campaign and work to bring together the creative, data, product and operational parts of execution

    • Lead and execute the data extraction and injection across databases, campaign distribution and performance tracking

    • Create landing pages and optimise user experience

  • Work in partnership with the Web team to develop and optimise the website for user engagement and lead generation

  • Ownership and management of our Zoho CRM org

    • Provide management information to provide insight to Sales and Finance teams to assist sales forecasting.

    • Identify and execute improvements in ZOHO sales team usage, process and automation.

    • Creating processes to track the commercial impact and effectiveness of each campaign: Generating dashboards and reporting to support the day to day tracking of customer engagement and demand generation performance

REQUIREMENTS

·         CRM Marketing experience (Salesforce, Zoho or similar CRM Marketing tools) Essential

·         Experience using email marketing tools (Mailchimp or other similar Email Marketing automation tools) Essentia 

·         In-depth knowledge and experience of Google analytics, SEO/SEM and Linkedin/Twitter

·         4+ years’ experience in driving growth by implementing customer engagement programmes and activities, ideally in a tech B2B SaaS and or HR services company

·         Proven project management skills, preferably in an agile environment

·         Confident, sociable and able to interact directly and autonomously with a wide variety of stakeholders

·         Commercially minded.

 

Unfortunately, due to the expected volume of responses, we will only be able to respond to successful candidates.

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