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12 months ago
Arcadia Group
Location: London
Job type: Permanent
Sector: Marketing Agency
Category: Digital Marketing Jobs

To coordinate and action, under the direction of the Digital Marketing Manager, the briefing and execution of Dorothy Perkins ECRM activities, ensuring all communications are correct, fully integrated & always reflect the core brand values


* Manage the email campaign process for multiple markets from strategy, segmentation & conception to build, broadcast and reporting

* Undertake a comprehensive testing plan with the aim of continual improvement and learning in ECRM activities

* Analyse weekly reports on email performance for previous week - suggest areas of improvements for the different ECRM campaigns, cross checking against email revenue targets

* Implement internal/external data capture activities to build the dorothyperkins.com database, making sure format and content requirements are met

* Assist in monitoring agreed budgets for ECRM projects and use of the purchase order system

* Liaise closely with the Brand Marketing, Retail Marketing, PR, Online, Creative and Retail Operations teams to align planning and guarantee integrated communications

* Maintain critical paths for all elements of specific ECRM projects

* Regularly import new subscriber lists from various sources according to best practice

* Research ECRM best practices to share with the team

* Weekly reporting on UK email KPI’s revenue through omniture, share weekly updates and recommendations on performance.

* Support and report on the development of Birthday, anniversary, welcome journey campaigns

* Look at the bigger picture by visualising and delivering long term goals when working on projects

* Consistently updating the wider business by utilising reporting to proving regular and concise updates


* Entrepreneurial: ability to use initiative to scope projects without support and confidence in making decisions on potential revenue drivers and presenting to the business

* Process driven and able to pick up technical aspects of using CRM software for segmentation and ad hoc data base queries.

* Ability to look at processes and find new ways to improve to create efficiencies

* Experience in managing a hands-on ECRM programme, ideally in a fast-paced fashion environment

* Excellent knowledge of email marketing practices

* Strong interest in fashion, trends and youth culture

* Experience of email segmenting and engagement RFM

* Excellent organisation and project management skills, with the ability to multi-task

* Strong attention to detail

* Must be familiar with Excel and have good analytical skills

* Strong communication skills both written and verbal

* Strong commercial awareness

* Good knowledge of coding HTML for emails and experience with Dreamweaver or similar

* Experienced with Email broadcasting tools


* Early finish Fridays during Summer!

* 25% discount across all our fab 8 brands to shop until you drop

* Stunning London offices with a restaurant, bar and beauty salon to always look and feel your best

* Regular sample sales to refresh your wardrobe at fractional prices

* Fun, inspiring and ambitious colleagues pushing the boundaries across the whole business

* Regular competitions to win amazing prizes

* Events to support our diverse range of charities

We regret, due to volume, only suitable applicants will be contacted

You’ll find every Arcadia brand shares the same values. We all start with letting people be themselves. We are informal while professional, and we are all about mixing fun with commercial nous. Throughout your career with us we will help you develop, and give you the chance to influence our future. It's not only our products but our people who drive our success. Our people are at the heart of everything we do.

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