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8 months ago
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Digital Marketing Exec


Aviva
Location: London
Job type: Permanent
Sector: Marketing Agency
Category: Digital Marketing Jobs
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Digital Marketing Exec


London (UK)



Purpose of the Role

Aviva Overview

Insurance is ripe for disruption and that is what we are doing here at Aviva. In fact, we are a 320 year old disruptor that is transforming the way customers engage with our products and services.

Over the past 2 years we have been on one of the most visionary digital transformation journeys of any company within Financial Services and we continue to move towards being a “Digital First” organization. Our task is to make it simple, effortless and easy for our customers to buy and handle insurance products and pensions and de-mystify the sector.

Life in our Digital Teams

We have built up a distinct business within Aviva, that focuses on digital – UK Digital (UKD ) that has its own unique office and is brimming with an extraordinary mix of digital experts and innovators from a wide range of industries. It is a collaborative environment where we have formed multi functional teams that focus on agile, innovative delivery and marketing expertise forms a key part in each of these scrum teams where we will follow the principals of rapid testing and hyper-personalised marketing.

We have recently heavily invested into our marketing tech, focused around the Adobe Suite. Better understanding of our data will enable us to make smarter investment decisions and drive increased efficiency and effectiveness and our new technology will assist us with this. In summary, we’re bringing together all of the marketing technologies and all of roles we need into each agile team so that they can truly create, define and deliver their ideas.

Duties & Responsibilities
As part of our commitment to transforming our digital marketing approach, we have invested heavily into our marketing tech focused around the Adobe Marketing Cloud. Better understanding of our data will enable us to make smarter investment decisions and drive increased efficiency and effectiveness and our new technology will assist us with this.

As a Digital Marketing Executive you will shape trading and delivery plans to ensure marketing effectiveness. You’ll provide support to less experienced members of the team with some direct line management responsibility.

This role is part of the London Trading team that is responsible for marketing delivery across Life, Health, Equity Release and Investment products. You’ll be working as part of an Agile marketing team and responsibilities will include:

* Working with members of the marketing team to lead on the larger complex campaign delivery and execution including creative, data targeting, delivery and measurement
* Working with internal and external stakeholders to ensure all activity is delivered on brand, is fully compliant, and delivered to budget
* Identifying ways to optimize existing ‘always on’ activity to maximize impact, driving performance and innovation.
* Test and learn, with a strong results focus to deployment of activity across paid channels (such as display, social, affiliates) and owned channels (email, homepage, landing page, MyAviva)
* Managing budgets and month end accruals for owned activity/channels
* Taking line management responsibility for junior members of the team, developing personal development plans and acting as a mentor to upskill team members where capability gaps are identified

Skills & Experience required
Like us, you will want to challenge the status quo. You will be inquisitive, action-orientated and enjoy change. Working in collaborative, agile teams you will thrive in the kind of environment where you can share and reciprocate knowledge. As a Digital Marketing Consultant you will:

* Have strong knowledge of end-to-end marketing mix, with experience across digital and data-driven media
* Bring a desire to innovate and be curious about new digital trends, technology and opportunities they may present
* Demonstrate a track record of delivering and measuring multi-channel marketing campaigns, including email, direct mail and paid media
* Strong stakeholder management skill as this role will include working with related disciplines such as IT, product areas, pricing and integration with other marketing and content channels
* Ideally have experience of working in a Direct to Consumer trading team
* Previous line management experience is preferred but not essential

What will I get from this role

* Salary of £35,000 - £40,000 dependent on experience
* Annual performance related pay review and bonus
* Defined contribution pension scheme
* Generous holiday allowance
* Excellent flexi-benefits package

Bring to Aviva what makes you different and we’ll support you to do the best work of your life. We encourage applications from everyone who wants to help us achieve our purpose of helping our customers to Defy Uncertainty.

One of Aviva’s core values is Care More, and this is brought to life through the flexible ways we like to work. This may include working from home some of the time, or flexible work schedules to accommodate parent and carer responsibilities, further studies and hobbies.

We prefer all applications to be submitted online, however if you require an alternative method of applying please contact Vicky Gianre in the Resourcing team on .







Full time


R-59138

About Us



We help our 33 million customers to save for the future and manage the risks of everyday life. To give these customers the best possible products and service we know we must make Aviva the most attractive choice for talented, entrepreneurial people with diverse backgrounds and an evolving range of expertise and insight.

So, we’re passionate about helping our 29,500 people to do the best work of their lives, to enable them to make a positive difference to the lives of our customers.



Group Communications | London (UK)

Digital Propositions Manager | London (UK)

My Aviva Global Implementation | Norwich, More...
Digital Marketing Exec


London (UK)



Purpose of the Role

Aviva Overview

Insurance is ripe for disruption and that is what we are doing here at Aviva. In fact, we are a 320 year old disruptor that is transforming the way customers engage with our products and services.

Over the past 2 years we have been on one of the most visionary digital transformation journeys of any company within Financial Services and we continue to move towards being a “Digital First” organization. Our task is to make it simple, effortless and easy for our customers to buy and handle insurance products and pensions and de-mystify the sector.

Life in our Digital Teams

We have built up a distinct business within Aviva, that focuses on digital – UK Digital (UKD ) that has its own unique office and is brimming with an extraordinary mix of digital experts and innovators from a wide range of industries. It is a collaborative environment where we have formed multi functional teams that focus on agile, innovative delivery and marketing expertise forms a key part in each of these scrum teams where we will follow the principals of rapid testing and hyper-personalised marketing.

We have recently heavily invested into our marketing tech, focused around the Adobe Suite. Better understanding of our data will enable us to make smarter investment decisions and drive increased efficiency and effectiveness and our new technology will assist us with this. In summary, we’re bringing together all of the marketing technologies and all of roles we need into each agile team so that they can truly create, define and deliver their ideas.

Duties & Responsibilities
As part of our commitment to transforming our digital marketing approach, we have invested heavily into our marketing tech focused around the Adobe Marketing Cloud. Better understanding of our data will enable us to make smarter investment decisions and drive increased efficiency and effectiveness and our new technology will assist us with this.

As a Digital Marketing Executive you will shape trading and delivery plans to ensure marketing effectiveness. You’ll provide support to less experienced members of the team with some direct line management responsibility.

This role is part of the London Trading team that is responsible for marketing delivery across Life, Health, Equity Release and Investment products. You’ll be working as part of an Agile marketing team and responsibilities will include:

* Working with members of the marketing team to lead on the larger complex campaign delivery and execution including creative, data targeting, delivery and measurement
* Working with internal and external stakeholders to ensure all activity is delivered on brand, is fully compliant, and delivered to budget
* Identifying ways to optimize existing ‘always on’ activity to maximize impact, driving performance and innovation.
* Test and learn, with a strong results focus to deployment of activity across paid channels (such as display, social, affiliates) and owned channels (email, homepage, landing page, MyAviva)
* Managing budgets and month end accruals for owned activity/channels
* Taking line management responsibility for junior members of the team, developing personal development plans and acting as a mentor to upskill team members where capability gaps are identified

Skills & Experience required
Like us, you will want to challenge the status quo. You will be inquisitive, action-orientated and enjoy change. Working in collaborative, agile teams you will thrive in the kind of environment where you can share and reciprocate knowledge. As a Digital Marketing Consultant you will:

* Have strong knowledge of end-to-end marketing mix, with experience across digital and data-driven media
* Bring a desire to innovate and be curious about new digital trends, technology and opportunities they may present
* Demonstrate a track record of delivering and measuring multi-channel marketing campaigns, including email, direct mail and paid media
* Strong stakeholder management skill as this role will include working with related disciplines such as IT, product areas, pricing and integration with other marketing and content channels
* Ideally have experience of working in a Direct to Consumer trading team
* Previous line management experience is preferred but not essential

What will I get from this role

* Salary of £35,000 - £40,000 dependent on experience
* Annual performance related pay review and bonus
* Defined contribution pension scheme
* Generous holiday allowance
* Excellent flexi-benefits package

Bring to Aviva what makes you different and we’ll support you to do the best work of your life. We encourage applications from everyone who wants to help us achieve our purpose of helping our customers to Defy Uncertainty.

One of Aviva’s core values is Care More, and this is brought to life through the flexible ways we like to work. This may include working from home some of the time, or flexible work schedules to accommodate parent and carer responsibilities, further studies and hobbies.

We prefer all applications to be submitted online, however if you require an alternative method of applying please contact Vicky Gianre in the Resourcing team on .







Full time


R-59138

About Us



We help our 33 million customers to save for the future and manage the risks of everyday life. To give these customers the best possible products and service we know we must make Aviva the most attractive choice for talented, entrepreneurial people with diverse backgrounds and an evolving range of expertise and insight.

So, we’re passionate about helping our 29,500 people to do the best work of their lives, to enable them to make a positive difference to the lives of our customers.



Group Communications | London (UK)

Digital Propositions Manager | London (UK)

My Aviva Global Implementation | Norwich, More...
Apply

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