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6 months ago
Regent Seven Seas
Salary: Competitive Salary with Parking & Great Benefits
Location: Southampton
Job type: Permanent
Employment Type: Employer
Contact: Michelle Jose
Sector: Travel
Category: Digital Marketing Jobs

About Us

At Regent Seven Seas Cruises we believe travel is not a reason to compromise and with the world’s most luxurious fleet of four ships and some of the most intriguing itineraries across the globe, you will be joining the international marketing department for the leading luxury cruise line in the world. A successful global company with record growth over the last decade, (New York Stock Exchange listing: NCLH; part of the S&P 500), this is a great opportunity to join talented and fun marketing team with a generous compensation packet.

As an employer, we offer all the support and development our employees need to grow their skills and expertise; we foster a culture of collaboration and contribution. 

What we are looking for is a colleague with a similar passion and drive to continually learn and develop to contribute to our marketing team.

Our Marketing Team

We deliver marketing campaigns and programmes to consumers and trade across a broad spectrum of disciplines, including digital, print, advertising, events and much more. As a team with responsibility for UK & Europe, Australia, Asia and Latin America we work and collaborate closely with regional marketing teams across continents to develop marketing collateral and deliver global campaigns, collateral and assets.

We all have responsibility for delivering key communications on time and against our commercial objectives and work continuously on projects and campaigns to drive new leads into our database or increase lead conversion and guest retention. Digital channels play a key role in everything that we do.

The Role

The role of Digital Marketing Executive is a fantastic opportunity for someone with a solid digital skillset and an appetite to get their hands on a wide variety of digital projects and work in a fast paced, international environment. Email marketing is one of our most successful digital channels, so a basic understanding of html is required and an understanding of basic Photoshop (or equivalent) functionalities would be beneficial. Updating and maintaining website content is also part of the day to day responsibilities of this role.

Digital performance marketing (display, social, search, content marketing) is the focus for our lead generation efforts and in this role you will have responsibility of managing your own campaigns (from start to finish) as well as supporting your colleagues across the globe with campaign insights, analytics and reporting. A good understanding of Google Analytics (or other analytics packages) will help you to identify opportunities and make meaningful suggestions to improve performance of your own campaigns and those run by others in the team.  

Are You What We're Looking For?

Are you a person with a desire to work for a brand that delivers unrivalled luxury travel experiences? Are you a self-starter and able to work autonomously to make your projects a success? Do you enjoy working in project teams, offering opinions and suggestions in a collaborative manner? Do you like a creative challenge as much as an analytical challenge?    

If you’ve said yes to the above and you think this sounds like an exciting opportunity for you – let’s have a chat.

Competencies

  • Analyse performance of digital campaigns with Google Analytics and provide actionable insights to enhance campaign performance

  • Weekly e-newsletter production (mix between consumer and trade communications), based on existing templates in Adobe Dreamweaver, writing copy, creating images (Photoshop) and setting up emails for deployment in the email platform (we use Cheetah mail and will provide full training) 

  • Develop and execute digital marketing campaigns (incl. display, email, social) in line with overall marketing objectives

    • Researching new digital opportunities (platforms, suppliers, publications) for new lead acquisition

    • plan and book online advertising (banner advertising, content marketing opportunities, email marketing campaigns) with external supplier;

    • timely production of creative artwork in line with overarching marketing campaigns

    • measure and report results

  • Work with Trade Marketing Manager to support travel agents and sales managers with the production of digital marketing materials  (e.g. digital advertising banners, solus emails, imagery, copy text)

  • Manage and implement content updates on local currency versions of U< & EU website via the CMS (Drupal)

  • Development of Micro Campaign sites and landing pages to support digital campaigns

Job Specific Knowledge & Skills

Essential:

  • Solid understanding of the digital marketing landscape and hands-on experience in creating digital campaigns (email, display, social and/or search)

  • Basic understanding of HTML is a must

  • Basic understanding of Adobe Dreamweaver and Photoshop is a must

  • Eye for detail and good proof reading skills

  • Ability to self-organise and meet deadlines in a fast paced environment

Desirable:

  • Experience of using Content Management Systems is a plus

  • Working with website templates (in Wordpress, Umbracco or similar platform) is beneficial

Experience & Education

  • Experience of working in a similar (hands-on) digital marketing role

  • Degree in marketing, digital marketing or equivalent

  • An understanding of the travel, luxury and/or over 50's markets is helpful

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