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3 months ago
Better Placed - Marketing People
Salary: Negotiable
Location: Wilmslow
Job type: Permanent
Business sector: B2C
Contact: Claire Eason
Sector: Marketing
Category: SEO and PPC Jobs

Digital Marketing Manager

eCommerce Retail

Cheshire (*driving needed)

Competitive Salary + Benefits Package

The Brand

  • This business is the UKs largest eCommerce consumer retailer of it's product/ category with an international growth strategy. 80% of the UK market share
  • Close to £30 million turnover
  • Doubled the size of the business YOY
  • 4 different and unique brands that make up the group

The role

  • Create & Manager the Paid Acquisition Strategy to deliver increased traffic and ultimately online sales.
  • Manage all digital channels in house; Paid Search and Re-Marketing, Google Shopping, Affilaites and Paid Social.
  • Reporting on the performance across these channels, including site performance.
  • Define & implement an SEO strategy
  • Identify, test and implement new digital acquisition opportunities
  • Manage the agency relationships and performance of these (around 15% pf the role).

What I'm looking for

  • An experienced individual across all paid/ performance channels, specially:
    - PPC/ Paid Search
    - Paid Social
    - SEO
  • Demonstrable experience developing and managing acquisition strategy, and naturally with this commercial and numbers focussed
  • This individual needs to be an ideas person, someone who challenges and test/ pushing back ideas and strategies etc.
  • Ideally consumer experience
  • Ideally experience managing and growing a team

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