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Digital Marketing Executive

Harrogate North, North Yorkshire, England
Full time
£30,000 - £40,000
20 days ago
Location: Harrogate, North Yorkshire, HG2 8RB (2 mins walk from Hornbeam Park train station)
Contract Type: Permanent, Full time
Salary: £25,000-£32,000 (dependent on experience)

Job Overview:

The role primarily manages their email marketing programme, which is run in-house, to their opted-in database promoting their car leasing offers as well as company news and information.  In addition, the role also supports the wider marketing team with SEO and content writing and website updates, as well as any specific marketing projects as they develop.   This is a broad marketing role, with a focus on email marketing, which would suit an individual looking to further develop a wide range of marketing skills. 

Responsibilities and Duties:
  • Managing their email marketing programme using Mailchimp, sending a range of emails every week
  • Working with their SEO Executive to improve their website’s visibility online through optimisation activities 
  • Creating written content for their website as required, to support their copywriting team 
  • Assisting the marketing team with website development projects and updates, particularly with testing and deployments
  • Assisting the marketing team with any other on- or offline marketing projects as required
  • Working to and meeting Financial Conduct Authority (FCA) Consumer Duty requirements 
Qualifications and Skills
  • Experience of managing email marketing campaigns, and working with Mailchimp would be an advantage 
  • Minimum 1-2 years previous work experience in a digital marketing environment is preferred, or the role could be adapted to suit a recent graduate with some relevant work experience 
  • Experience of search engine optimisation would be an advantage 
  • Competent use of Google Analytics
  • Competent writer – confident in writing ability, able to write in a variety of styles as required
  • Excellent communicator and creative thinker
  • Project management skills
  • Excellent attention to detail
  • Demonstrable interest and passion in digital marketing
  • An interest in cars, vehicles or the automotive sector would be an advantage, but not essential
  • Degree in Marketing/Business Management/Advertising / PR / Journalism or a language/arts-based degree such as English, Modern Languages, History, Geography, or similar 
About Our Client:  

Our client was established in 2006, is one of the leading vehicle leasing providers in the UK.  They offer business and personal leasing, and vehicle and finance solutions. 

They’ve achieved the Feefo 10 Years of Excellence Award, for a decade of best-in-class customer service. They're Feefo 5 Star Rated by their customers. They’ve been awarded Broker of the Year 2024 by Broker News, as well as the Customer Service Award 2024. 

A member of the British Vehicle Rental and Leasing Association (BVRLA), our client is committed to the highest standards of service, fair terms & transparency. You will be looking for a challenging role where your contribution is recognised and rewarded within a dynamic environment. They want their people to achieve their goals and dreams, believing in a team-work culture where personal growth and potential are valued. Their well-located office is based in Hornbeam Park, Harrogate (HG2 8RB), 2 mins walk from Hornbeam Park train station, on the Leeds side of Harrogate close to Leeds Road, also with free car parking.

You may have experience in the following: Email Marketing Executive, Digital Marketing Specialist, SEO and Content Executive, Marketing Communications Executive, Online Marketing Coordinator, Digital Campaign Manager, Marketing Executive, Digital Content Creator, Marketing Coordinator, Digital Marketing Assistant, SEO Specialist, Content Marketing Executive, etc.

REF-215 091

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Automotive, Digital Marketing Executive in Harrogate North, North Yorkshire, England, United Kingdom
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