Digital Marketing Manager
Peterborough. Job ref: TL884569
This newly created Digital Marketing Manager position is a fantastic opportunity to set the digital agenda and make an immediate impact. We’re looking for someone with gravitas and strong leadership skills to partner the product marketing team, agencies and retailers. Our client has ambitious targets and as a result, the marketing team has been up-scaled to ensure the right talent is in place.
Reporting to the Marketing Director, the Digital Marketing Manager will shape the scope of the role and define responsibilities for this new position, however, immediate responsibilities will be e-commerce and brand building. E-commerce will be focused on ensuring a strong presence with e-commerce retailers. Brand building will involve transforming a trade oriented website into one with a consumer focus, building the brand profile online, developing the online digital marketing plan and social media platform, and measuring all digital metrics. Masses to get after from the get go in what will prove to be a challenging, fulfilling role in a business committed to digital marketing.
Our client is the market leader in its industry. Previous consumer products experience is strongly preferred and experience in leading and implementing integrated digital marketing activity across multiple brands is essential. Email your CV to Janine Darley for more information.