Digital Marketing Manager Chorley, Lancashire 30-35k
New role in an expanding marketing team
Part of a FTSE 100 business
This is a great opportunity to join a growing marketing team as part of a rapidly expanding arm of a major multinational business. We are looking for an experienced digital marketer to provide the energy and dynamism which drives growth in the marketing function and play a crucial role in building a platform for future growth. Key responsibilities in the role include:
Managing multiple digital campaigns using PPC, SEM, e-mail and other channels to stimulate interest and encourage new demand.
Accountability for inbound strategy, driving quality traffic to the websites across PPC, SEO, affiliates, and paid social ads
Ongoing development of web presence to ensure high on-site conversion
A/B testing to optimise user preferences and technically sound SEO methodology
Collaboration with the wider sales & marketing team to ensure leads are quickly integrated into marketing automation / CRM platforms for follow up
Management and delivery of all e-mail marketing activity
Creation and management of a content plan, delivering highly relevant and SEO optimised information to target groups
Event management to deliver offline activity which integrates effectively with online activity to drive up ROI
We are looking for an individual with a full understanding of modern digital marketing techniques with strong CMS and CRM experience, and a proven background managing digital marketing campaigns. A/B and multivariance testing, and AdWords proficiency are also desirable.