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9 months ago
Location: West London
Job type: Permanent
Sector: Marketing Agency
Category: Marketing Manager
We’re part of Europe’s leading entertainment Business with over 23 million customers across seven countries, we make life easier by entertaining and connecting people. It’s a genuine team effort. That’s why we want talented people, like you, to join us and help make the future happen.

“Reporting into the Marketing Controller, the Digital Marketing Manager is responsible for developing and delivering the digital marketing strategy for Sky Business across multiple platforms including website (prospect and existing customer) and Sky Sports Pub Finder.”

The Perks

As a valued employee, you’ll benefit from a free Sky Q premium package (one off payment required for installation), an excellent pension scheme and private health care. What’s more, you’ll also have access to over 12,000 LinkedIn Learning courses to support your development. As if that’s not enough, our impressive Osterley campus boasts endless restaurants, on-site cinema, on-site gym, and much more to make your experience with us even more enjoyable.

To find out more about working with us, search #LifeatSky on LinkedIn, Twitter or Instagram.

Your Responsibilities

-Responsible for the prospect website across all sectors and products, working with the relevant Marketing teams to manage the delivery of specific acquisition digital marketing plans and campaigns that;

-Demonstrates the value of Sky’s products and services to prospect customers

-Drives leads that help to deliver our acquisition targets.

-Responsible for the overall digital customer lifecycle to support our retention targets and help reduce churn.

-Manage the development of the digital platform and deliver activities that promotes a 2 way relationship with our customers.

-Delivers added value tools that our customers engage with to help them drive their business.

-Work closely with the Content Editor to ensure our digital platforms and activities tell engaging stories that builds brand awareness, affinity, demonstrating the value of Sky to prospects and our existing customers.

-Monitor the effectiveness of all campaigns and activities, providing regular marketing performance reporting and ongoing recommendations to increase effectiveness.

-Develop and maintain strong working relationships with all parties that will influence Sky Business marketing performance such as internal departments, agencies and key partners.

-Manage all agreed budgets and the ongoing tracking of YTD spend.

Your Skills

-Extensive digital marketing experience

-Passion for digital with experience of developing and executing strategies

-Demonstrable experience in developing and executing CRM initiatives and plans

-Strong analytical and commercial acumen with the ability to generate customer insight to help inform strategy

-A proficient knowledge of Marketing focused KPI’s i.e. YoY growth, CPA & CPL etc

-Comfortable & experienced managing large budgets with complete autonomy

-Able to manage and influence internal and external stakeholders across a number of different levels

-Proven B2B marketing experience either within the licensed sector or working for a TV, Wifi or entertainment brand

-A strong understanding and a passion for sport, in particular sports available on Sky

-Knowledge and proficient use of Google Analytics, Adwords, CMS and other relevant software

-Understanding of the latest B2C & B2B digital marketing software technologies

Ready to work in a dynamic environment alongside talented people who take pride in delivering great results? today.

We’re happy to talk flexible working.

It’s our people that make us Europe’s leading entertainment company. That’s why we work hard to be an inclusive employer, so everyone at Sky can be their best.

If you are successful in your application for this role, your appointment will be subject to receiving a positive outcome from your Criminal Record Check.

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