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5 months ago
BMS Performance
Salary: £55000.00 - £60000.00 per annum + excellent compan
Location: London City
Job type: Permanent
Business sector: B2B
Contact: BMS
Sector: B2B
Category: Digital Marketing Jobs

The Role of Digital Marketing Manager:

The Digital Marketing Manager role will report to the Marketing Director for this organisation and will be responsible for auditing, developing and leading a complete SEM overhaul of the company's website.

This is a technical hands-on digital role, it needs someone that is a digital marketing expert, ideally with hands-on experience of digital, and someone that can set the SEM strategy. The role will have core objectives of:

  • Increasing organic (70%) and paid (10%) website traffic
  • Improving quality of website traffic
  • Improving onsite conversion of traffic to acquire and retain customers
  • Core KPI's - traffic, registrations, logins, paywall hits, demo requests
  • Develop improved customer journey and user experience through testing and analytics

The company utilise analytics tools on their website (Wordpress and google analytics) as well as SEO (DeepCrawl). The successful candidate will have strong experience in Google Analytics, be able to use Excel to analyse and segment data, and ideally have a working knowledge of SEO tools (DeepCrawl, Moz, ScreamingFrog).

Responsibilities for the position of Digital Marketing Manager include:

  • Working with the wider marketing team to enlighten, educate, and provide guidance to ensure on page SEO optimisation of all webpages is included in workflows
  • Utilising google analytics to monitor and investigate data for the website - organic traffic, landing pages, bounce rates, time on site, and specific marketing channel success
  • Working on Excel to run data reports, create pivot tables and graphs to show key stakeholders in the business
  • Using CRO tools to increase conversion rates of traffic to registrations and registrations to revenue
  • Continually optimise the website for search to improve rankings, traffic and conversion
  • Building stakeholder relationships in the team and across UK offices

To be considered for the role of Digital Marketing Manager you must have:

  • 4-6 years' experience in a B2B digital marketing role
  • Strong experience of SEO
  • Experience working for a B2B tech business, agency or startup
  • Hands on SEO and paid search experience
  • Developed websites to improve conversion rate
  • Google Analytics
  • A strong personality and ability to manage stakeholders
  • Exceptional communication skills, both written and verbal

The Company: This established SaaS platform have seen excellent amounts of growth over the last few years, hence the need for this hire. Targeting a wide variety of sectors, they are looking to focus on three that include Media, Sports and Enterprise. Digital optimisation is a key factor to success here. The business needs a digitally savvy marketer to join the team and make an impact from day one.

The Package for Digital Marketing Manager:

  • Salary: £55,000-60,000
  • Excellent benefits

Location: The position of Digital Marketing Manager will be based in Central London.

BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

If you have recently met with a BMS Consultant at our London office, please contact them directly to discuss this opportunity.

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