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about 1 month ago
BMS Performance
Salary: £45000.00 - £50000.00 per annum + Excellent Benefi
Location: London City
Job type: Permanent
Business sector: B2B
Contact: BMS
Sector: B2B
Category: Marketing Manager
  • Innovative software business that targets a variety of sectors including Financial Services, Retail, Engineering and Education
  • Targeting SMEs or Large Enterprise companies within the above sectors
  • Create and execute the digital strategy to drive leads
  • Successfully run SEO, PPC and paid social campaigns
  • Established business that are looking to build out a solid marketing function

The role of Digital Marketing Manager is wide spanning, with a focus on PPC, SEO and paid social channels. You will also utilise email campaigns to support the major functions. The Digital Marketing Manager will report directly into the CMO and be one of three new hires. Your primary objective will be to increase awareness of the brand and increase exposure, therefore driving leads and generating MQL's. The Digital Marketing Manager will also make use of Google Analytics to report on campaigns.

This is a technical hands-on digital role, it needs someone that is a digital marketing expert, ideally with hands-on experience of digital, and someone that can set the SEM strategy.

Responsibilities for the role of Senior Digital Marketing Manager include:

  • Develop the strategy for digital go-to-market campaigns
  • Run PPC campaigns - incorporate A/B testing, analyse campaigns and continue to optimise
  • Manage SEO campaigns - ensure website content is up to date and SEO friendly
  • Mastermind social media campaigns, both paid and organic
  • Utilising google analytics to monitor and investigate data for the website - organic traffic, landing pages, bounce rates, time on site, and specific marketing channel success
  • Building stakeholder relationships in the team and across UK offices

To be considered for the role of Digital Marketing Manager, you must have:

  • 3-5 years' experience B2B digital marketing
  • Worked for a SaaS / Technology business
  • Experience in running successful campaigns that drive web traffic
  • Superb communication skills
  • Analytically minded in order to assess campaign performance, making changes where required
  • A relevant degree in business or marketing is preferable

The company are an established software provider that target C-suite directors across several industries including Financial Services, Retail, Entertainment and Engineering. The company are looking to build out a marketing department that will be contributing to lead generation allowing the business to push forward and continue growing. This is an excellent time for a Digital Marketer to join the business and be part of something special.

The Package for Digital Marketing Manager includes:

  • Salary of £40-50k
  • Sizeable company performance bonus
  • Extensive list of further benefits

Location: The position of Senior Digital Marketing Manager will be based in the City, London.

BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next marketing role.

If you have recently met with a BMS Consultant at our London office, please contact them directly to discuss this opportunity.

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