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29 days ago
Better Placed - Marketing People
Salary: Negotiable
Location: Manchester
Job type: Permanent
Business sector: B2C
Contact: Claire Eason
Sector: Marketing
Category: Digital Marketing Jobs

Digital Marketing Manager

B2C

Manchester

This is a huge opportunity for you to own and manage the digital marketing strategy across all Paid Media channels, including SEO and CRO. You'll take the lead in creating and executing the digital campaigns, working with the wider marketing team to increase consistency across the whole brand.

I've worked with this client for a number of years, and have seen the path of internal success. They are a collaborative business that cares for it's team and supports across all areas - meaning a customer journey is faultless.

This role requires someone to be both hands on - monitoring daily performance of the channels and campaign management as well as leading the strategy and team. Managing the team and 3rd party agencies.

Key responsibilities include:

  • Essentially you will be responsible for developing ideas to increase customer acquisition and deliver a ROI.
  • Plan & Executive all Digital Marketing activity, including Paid Media, SEO, Affiliate marketing and Display Advertising campaigns.
  • Manage the agency, helping to plan and optimise this activity, maintaining a health CPA.
  • Report on the performance of all digital activity, making recommendations for change when appropriate.
  • Identify trends and opportunities and using this insight to improve performance and budget.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points to ensure optimal customer engagement.
  • Working collaboratively with the wider marketing team to ensure the Paid Media strategy compliments the wider marketing strategy, building relationships with individuals in these team/ across the business.
  • Assist in developing strategies relating to CRM and website conversion, alongside the wider marketing team

Key requirements:

  • Proven experience managing multiple Paid Channels (ideally Google Ads Certified) and relevant budgets
  • Comfortable managing wider digital channels, with support from the Head of Digital/ Agency. Ideally having experience in multiple channels.
  • Ideally experience working for an ecommerce brand, consumer focussed.
  • Strong analytical capability and demonstrable data-driven thinking.
  • Demonstrable experience leading and managing SEO/SEM, social media and display advertising campaigns
  • Experience in website and customer journey optimisation
  • Experience of working with a media agency; preparing briefs, managing workflow and analysing performance.
  • Experience of directly managing online media channels including PPC, retargeting and display.

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