6 months ago
Digital Optimisation Manager
BT Consumer Digital, St Paul's, London
Our purpose is to use the power of communications to make a better world. For each other, for our customers, for society and our communities. We need you to help us do this.
Why this role matters
Owning the Digital Mobile retention sales and conversion improvements through the website, leading on driving trading, proactive campaigns and optimisation with Marketing team
What you'll be doing
Understand and utilise insights from web analytics to maximise sales and revenue through optimisation
Implement and ensure the success of mobile product changes/builds and deploy through to live
Work closely with the Commercial, Marketing, Digital Development and Digital Experience teams identifying opportunities to improve customer experience, order journeys and enhance capability
Create and run A|B tests based on identified opportunities to improve conversion
Help prepare weekly mobile trading performance reviews explaining current and upcoming performance
Merchandising products in order to maximise sales and cross-sell/up-sell through strong navigation and UX knowledge
Support creating quarterly trading plans and in quarter trading recovery plans, with a keen focus on understanding what key onsite levers drive more sales and revenue
Support the planning manager in the creation of September and February forecasts
Regular site audits, ensuring all information and pricing is displayed correctly
Work closely with Marketing and Commercial teams to manage and implement a promotions calendar based on business opportunities and financial objectives
Coordinating the successful set up of campaigns
Any ad hoc analysis on your area of ownership like deep dives into performance or historic trends
We'll also need to see these on your CV
* Adobe Analytics and Target
* Analysis of conversion funnels and other insight
Identification of navigation and UX improvements to drive conversion
eCommerce trading experience
Excellent stakeholder management skills with an ability to manage priorities
Ability to manage change and ambiguity
Ability to clearly present numerical information
Microsoft Excel and Powerpoint
Why choose us?
BT also has great progression and development opportunities. We like to promote from within where we can and internal moves to other parts of the business and even EE are common. You can have a diverse, mixed career all within one company!
We also have industry leading benefits, including 10% on target bonus, 25 days holiday, season ticket loan, cycle to work scheme, discounted share scheme, BT Employee Broadband, TV and Sport package, a strong pension scheme and a range of flexible benefits you can pick and choose.
Apply today to be considered!
We value different perspectives, skills and experiences. We’re creating an inclusive working culture where people from all backgrounds can succeed. That’s why we welcome applications from all parts of the community.