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24 days ago
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Digital Optimisation Manager


BT
Salary: Competitive
Location: London
Job type: Permanent
Sector: Digital Agency
Category: Digital Marketing Jobs
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Digital Optimisation Manager
BT Consumer Digital, St Paul's, London

Our purpose is to use the power of communications to make a better world. For each other, for our customers, for society and our communities. We need you to help us do this.

Why this role matters

Owning the Digital Mobile retention sales and conversion improvements through the website, leading on driving trading, proactive campaigns and optimisation with Marketing team

What you'll be doing

Understand and utilise insights from web analytics to maximise sales and revenue through optimisation

Implement and ensure the success of mobile product changes/builds and deploy through to live

Work closely with the Commercial, Marketing, Digital Development and Digital Experience teams identifying opportunities to improve customer experience, order journeys and enhance capability

Create and run A|B tests based on identified opportunities to improve conversion

Help prepare weekly mobile trading performance reviews explaining current and upcoming performance

Merchandising products in order to maximise sales and cross-sell/up-sell through strong navigation and UX knowledge

Support creating quarterly trading plans and in quarter trading recovery plans, with a keen focus on understanding what key onsite levers drive more sales and revenue

Support the planning manager in the creation of September and February forecasts

Regular site audits, ensuring all information and pricing is displayed correctly

Work closely with Marketing and Commercial teams to manage and implement a promotions calendar based on business opportunities and financial objectives

Coordinating the successful set up of campaigns

Any ad hoc analysis on your area of ownership like deep dives into performance or historic trends

We'll also need to see these on your CV

Very advantageous

* Adobe Analytics and Target

Desirable

* Analysis of conversion funnels and other insight

Identification of navigation and UX improvements to drive conversion

eCommerce trading experience

Excellent stakeholder management skills with an ability to manage priorities

Ability to manage change and ambiguity

Ability to clearly present numerical information

Microsoft Excel and Powerpoint

Why choose us?

BT also has great progression and development opportunities. We like to promote from within where we can and internal moves to other parts of the business and even EE are common. You can have a diverse, mixed career all within one company!

We also have industry leading benefits, including 10% on target bonus, 25 days holiday, season ticket loan, cycle to work scheme, discounted share scheme, BT Employee Broadband, TV and Sport package, a strong pension scheme and a range of flexible benefits you can pick and choose.

Apply today to be considered!

We value different perspectives, skills and experiences. We’re creating an inclusive working culture where people from all backgrounds can succeed. That’s why we welcome applications from all parts of the community.
Digital Optimisation Manager
BT Consumer Digital, St Paul's, London

Our purpose is to use the power of communications to make a better world. For each other, for our customers, for society and our communities. We need you to help us do this.

Why this role matters

Owning the Digital Mobile retention sales and conversion improvements through the website, leading on driving trading, proactive campaigns and optimisation with Marketing team

What you'll be doing

Understand and utilise insights from web analytics to maximise sales and revenue through optimisation

Implement and ensure the success of mobile product changes/builds and deploy through to live

Work closely with the Commercial, Marketing, Digital Development and Digital Experience teams identifying opportunities to improve customer experience, order journeys and enhance capability

Create and run A|B tests based on identified opportunities to improve conversion

Help prepare weekly mobile trading performance reviews explaining current and upcoming performance

Merchandising products in order to maximise sales and cross-sell/up-sell through strong navigation and UX knowledge

Support creating quarterly trading plans and in quarter trading recovery plans, with a keen focus on understanding what key onsite levers drive more sales and revenue

Support the planning manager in the creation of September and February forecasts

Regular site audits, ensuring all information and pricing is displayed correctly

Work closely with Marketing and Commercial teams to manage and implement a promotions calendar based on business opportunities and financial objectives

Coordinating the successful set up of campaigns

Any ad hoc analysis on your area of ownership like deep dives into performance or historic trends

We'll also need to see these on your CV

Very advantageous

* Adobe Analytics and Target

Desirable

* Analysis of conversion funnels and other insight

Identification of navigation and UX improvements to drive conversion

eCommerce trading experience

Excellent stakeholder management skills with an ability to manage priorities

Ability to manage change and ambiguity

Ability to clearly present numerical information

Microsoft Excel and Powerpoint

Why choose us?

BT also has great progression and development opportunities. We like to promote from within where we can and internal moves to other parts of the business and even EE are common. You can have a diverse, mixed career all within one company!

We also have industry leading benefits, including 10% on target bonus, 25 days holiday, season ticket loan, cycle to work scheme, discounted share scheme, BT Employee Broadband, TV and Sport package, a strong pension scheme and a range of flexible benefits you can pick and choose.

Apply today to be considered!

We value different perspectives, skills and experiences. We’re creating an inclusive working culture where people from all backgrounds can succeed. That’s why we welcome applications from all parts of the community.
Apply

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