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22 days ago
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Lowell Group

Digital Performance Analyst


Lowell Group
Salary: Negotiable
Location: Leeds
Job type: Permanent
Business sector: B2C
Contact: Lowell Group
Sector: Banking and Finance
Category: Digital Marketing Jobs
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Main purpose of job

Responsible for measuring all of Lowell's online activity and assisting in making better decisions using digital data and analytics in order to optimise the customer journey.

Key responsibilities

  1. Co-ordinate proper integration and tagging with Google Analytics and Tag Manager across the websites and digital communications
  2. Design and develop key reports around performance for the Digital team and broader Stakeholder group
  3. Help inform/prioritise our continuous improvement roadmap, through customer behaviours, competitor analysis and industry benchmarking
  4. Collaborate with our Developer and Project teams to ensure analytics are implemented following best practices and standards
  5. Inform the test and learn program, by highlighting areas of improvement through analysis of existing journeys and data
  6. Support the Digital team and the wider Lowell team with ad-hoc reporting requests
  7. Assist with Google Analytics training across the business
  8. Digital champion, helping colleagues understand the benefits digital offers
  9. Assist the BI team in development of Digital Analytics within SQL and Qlik, and aligning this with broader operational performance.

Functional expertise/main job related skills

  • Expert in reporting & analysis in line with business strategy, using Google Analytics (GA)
  • Ability to set up and configure custom variables, goals, segments and other configuration types in GA
  • Able to test and optimise journeys, using tools like Optimizely, Adobe Target, Google Experiments
  • Website behaviour insights reporting, able to understand not just what happened but why

Required experience

  • Strong analytical and problem-solving skills
  • A track record in understanding customer needs online and user experience
  • Understanding of how data can be used and its contribution to conversion rate optimisation
  • High level of organisation and time management skills with the ability to effectively prioritise tasks and respond to urgent requests
  • Basic understanding of SQL Server and BI tools such as Qlik, Tableau, Power BI or similar.

Business and Personal Leadership/skills and attitudes

  • Detail oriented individual with high standards when it comes to the accuracy of work
  • Desire to learn and a proactive attitude to doing so
  • Ability to effectively structure and communicate both measurement and research findings
  • Passionate about all things digital
  • Customer focused

Main purpose of job

Responsible for measuring all of Lowell's online activity and assisting in making better decisions using digital data and analytics in order to optimise the customer journey.

Key responsibilities

  1. Co-ordinate proper integration and tagging with Google Analytics and Tag Manager across the websites and digital communications
  2. Design and develop key reports around performance for the Digital team and broader Stakeholder group
  3. Help inform/prioritise our continuous improvement roadmap, through customer behaviours, competitor analysis and industry benchmarking
  4. Collaborate with our Developer and Project teams to ensure analytics are implemented following best practices and standards
  5. Inform the test and learn program, by highlighting areas of improvement through analysis of existing journeys and data
  6. Support the Digital team and the wider Lowell team with ad-hoc reporting requests
  7. Assist with Google Analytics training across the business
  8. Digital champion, helping colleagues understand the benefits digital offers
  9. Assist the BI team in development of Digital Analytics within SQL and Qlik, and aligning this with broader operational performance.

Functional expertise/main job related skills

  • Expert in reporting & analysis in line with business strategy, using Google Analytics (GA)
  • Ability to set up and configure custom variables, goals, segments and other configuration types in GA
  • Able to test and optimise journeys, using tools like Optimizely, Adobe Target, Google Experiments
  • Website behaviour insights reporting, able to understand not just what happened but why

Required experience

  • Strong analytical and problem-solving skills
  • A track record in understanding customer needs online and user experience
  • Understanding of how data can be used and its contribution to conversion rate optimisation
  • High level of organisation and time management skills with the ability to effectively prioritise tasks and respond to urgent requests
  • Basic understanding of SQL Server and BI tools such as Qlik, Tableau, Power BI or similar.

Business and Personal Leadership/skills and attitudes

  • Detail oriented individual with high standards when it comes to the accuracy of work
  • Desire to learn and a proactive attitude to doing so
  • Ability to effectively structure and communicate both measurement and research findings
  • Passionate about all things digital
  • Customer focused
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