Digital Performance Marketing Executive - Paid Media & Display
Fitzrovia, London, W1
£30,000 - £35,000 + Extensive Benefits Package + Best Places to Work 2019 Status
We are looking for a Digital Performance Marketing Executive with background Paid Media / Search and/or Display, to join our team of content specialists to develop outstanding branded content across our client portfolio.
Who we are:
We are a Creative & Media Agency that is values-driven that genuinely puts people first. We stay ahead of the game by hiring smart thinkers and giving them back what they put in: through rapid progression, industry-leading benefits and a culture which was recently awarded 3rd place in the UK SME Culture Leaders and shortlisted in Campaign’s Best Places to Work 2019.
We are looking for a Digital Performance Executive with at least 1 ½ years experience developing media plans, activating campaigns and creating reports on search activity. With the desire to learn and support campaigns running across our extended network of media partners, including but not limited to display, programmatic, OTAs and audio ads.
The role will require the candidate to conduct daily campaign maintenance and proactively optimising campaigns to meet KPIs. You must have experience with creating media plans and being able to provide supporting rationale that align with the media strategy. We are looking for somebody who is proactive, analytical and understands that search is part of the path to purchase.
Digital Performance Marketing Executive Key Responsibilities:
+ Support the Digital Media Manger by activating campaigns across an extended media network, ensuring that accurate and timely reporting is delivered to clients.
+ Conduct daily campaign maintenance and optimisation of campaign including but not limited to keyword research, negative keywords and recommendations on creative messaging
+ Complete ability to activate, manage and optimise campaigns proactively based on the brief.
+ Create detailed media plans and develop rationale decks that support recommendations
+ Report on key metrics for paid performance, including but not limited to CPM, CTR, and CPC.
+ Proactively looking for and providing recommendations to improve performance, as well as recommendations for test and learn campaigns.
Skills and Experience you need to have:
+ At least 1 year experience executing paid search campaigns across Google AdWords and Bing Ads, according to best practice protocols.
+ Ability to create clear and concise media plans
+ Ability to provide technical SEO recommendations (desirable)
+ Strong interpersonal skills that allow you to build relationships
+ Possess excellent analytical skills, with the ability to pull out actionable insights for clients.
+ Experienced and able to use Google Analytics, Microsoft (Word, Excel, PowerPoint and Outlook)
+ Competency with simple calculations, including pivot tables, charts and formulae.
+ Clear verbal and written communication skills.
+ Capacity to work well under pressure and manage workloads and multiple projects
+ Self-motivation – you’re proactive and collaborative, with a can-do attitude
+ Approachable personality – a good team player with both creative and account teams
What we offer in return:
+ Private health insurance
+ Travel insurance
+ Company holidays
+ Quarterly professional development programme
+ 24 days holiday
You may have worked in the following capacities:
PPC Account Manager, PPC Executive, Google Adwords Manager, Biddable Manager, Paid Search Account Manager, PPC Account Manager, PPC Manager. Display Marketing Executive.
Interested? Apply here for a fast-track path to the Hiring Manager
If you have any pre-application questions please contact us first quoting the job title & ref. Good luck, Team RR.