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12 months ago
Location: York
Job type: Permanent
Sector: Market Research Agency
Category: Digital Marketing Jobs
Digital Wallet Research


Location(s) Flexible (but ideally Norwich, London or York)

The Background

The Digital Wallet Programme is working across the Group (initially focused on UK) to design and deliver a financial ecosystem – bringing together the existing composite offer with new functionality based around cash accounts; and linking this with innovative technology solutions to give customers access to a wide range of payment services and options.

The ambition is to capture 100% of payments – which for the UK alone is £30bn+ - so it has massive scope and commercial implications; along with the potential to change the way in which customers interact with Aviva – making us a more regularly relevant feature in customers lives; and enabling a wider range of new propositions.

The Team

Working in a growing team that is forming to drive the Digital Wallet activity - part of a virtual propositions team comprising of a Propositions Owner, a Propositions Lead, Product Lead and UX Design – who are leading the development and delivery of the Digital Wallet ecosystem propositions.

The Person

You’ll love our customers, you’ll be intrigued by them and driven to understand what problems, issues and needs they have.

You’ll be running multiple streams of research (both internal and external – quantitative and qualitative) – leading the customer work with our research agencies, running research sessions and listening to our customers, immersing yourself in their worlds, understanding what they face, what they need - and also working with our data team, driving out insights from our quantitative data. Who are these customers, whose the target, what do they look like, what products do they have.

And you’ll be an integral part of the team that will be developing the propositions off the back of all this great research – so be in a great position to see this right through - look for innovative solutions in new areas and putting propositions in customers hands that meet their needs and give them a reason to love Aviva.

Duties & Responsibilities

* Leading the customer research activity across the Digital Wallet programme
* Managing the external specialists in gathering and analysis the qualitative customer research
* Working with internal customer facing teams to gather insight from existing customer interactions
* Linking in with the Customer Data / Segmentation team to form a fully rounded view of target customers
* Pull together all the research streams into a single view that can be used to stimulate and inform product and proposition thinking

Skills & Experience required

* Customer research skills – around methodology and analysis
* Data analytics skills – to be able to draw themes and trends from research
* Ability to distil data / research into meaningful and concise analysis
* Excellent presentational skills

Additional Information

Bring to Aviva what makes you different and we’ll support you to do the best work of your life. We encourage applications from everyone who wants to help us achieve our purpose of helping our customers to Defy Uncertainty.

One of Aviva’s core values is Care More, and this is brought to life through the flexible ways we like to work. This may include working from home some of the time, or flexible work schedules to accommodate parent and carer responsibilities, further studies and hobbies.

We prefer all applications to be submitted online, however if you require an alternative method of applying please contact Nikita Hathlia in the Resourcing team on.

Posted 16 Days Ago

Full time


About Us

We help our 33 million customers to save for the future and manage the risks of everyday life. To give these customers the best possible products and service we know we must make Aviva the most attractive choice for talented, entrepreneurial people with diverse backgrounds and an evolving range of expertise and insight.

So, we’re passionate about helping our 29,500 people to do the best work of their lives, to enable them to make a positive difference to the lives of our customers.

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Product & Governance Manager | York

Digital Wallet Proposition Manager | York

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