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3 months ago
Better Placed - Marketing People
Salary: £21000 - £25000 per annum
Location: Stoke-on-Trent
Job type: Permanent
Business sector: Both
Contact: Henry Otty
Sector: Marketing
Category: Direct Marketing Jobs

Are you confident marketeer who has experience in managing and executing Direct Mail campaigns? Do you have experience in assisting in the formulation and implementation of direct marketing plans across both B2B and B2C sector? My client is a an award winning finance provider that prides themselves on providing high quality, competitive products along with exceptional customer service that is looking to bring on a new Direct Mail Executive into their team.

Your role will be to build and manage the data sources and data extraction, running the Direct Mail budget and helping in the execution, implementation and analysis. You will gather inputs from each marketing function, as well as across the wider business in order to help formulate the best approach to the Direct Mail. Another aspect will be to measure Direct Mail campaign performances and adapt and optimise the Direct Mail plans based on latest learnings in order to improve the campaign efficiency. You will be working with the client's internal creative team to build creatively outstanding branded Direct Mail campaigns that meet customer needs and drive results.

In order to be a successful candidate you will need:

  • Experience planning, managing and executing Direct Marketing Campaigns in both B2C and B2B consisting of Postal, Email, SMS and Outbound and are able to measure the campaigns ROI in order to help manage the budget.
  • The ability to set up and optimise multiple programmes of DM across the company in order to target customers at key times in the year, with the intention of improving engagement and increasing customer product holding with the company.
  • Be responsible for the creation and management of the company's customer marketable data in line with GDPR.
  • To be aware of relevant market conditions including the competition, technologies and regulation.
  • Have a good working knowledge of ESP systems such as Dotmailer (or similar) Wordpress (or other CMS).
  • Experience of Direct Marketing and a good understanding of Email and SMS marketing.
  • Have excellent knowledge of GDPR requirements to ensure data and communications are complaint.
  • Being able to manage First-class stakeholder with confidence and credibility and to be able to deal with all levels of colleagues across the company

If you believe that this is a role where you can really excel and challenge yourself then apply now!

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