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4 months ago
Better Placed - Marketing People
Salary: £competitive
Location: Lancashire, Blackburn
Job type: Permanent
Business sector: B2C
Contact: Leanne Wallworth
Sector: Marketing, B2C, Marketing & PR
Category: Ecommerce Marketing Jobs, Digital Marketing Jobs

Our client is a successful and fast growing consumer goods business with an instantly recognisable brand. To support the continued growth of the e-commerce channel our client is looking for a Digital Marketing Executive with previous experience in the Amazon retail business. A strong understanding of the Amazon Retail business is required, with some knowledge of the Amazon Marketplace also.

Reporting to the Marketing Manager the digital executive will solely look after the Amazon account. Your key responsibilities will include:

  • Collaboratively working with the Account Manager to develop new product ranges
  • Executing new product launches on Amazon.co.uk - including new product photography & full marketing strategies for each range
  • Delivering new and exciting content for all online products - including A+ pages
  • Responsibility for the brand store - ensuring content is up to date and the consumer journey is delivering conversion
  • Working in conjunction with the Account Manager to develop a monthly promotional plan across key lines
  • Planning and implementation of advertising plans on a monthly basis, across AMS and AMG
  • Implementation of the data optimisation report on a fortnightly basis
  • Analysis and reporting of all advertising campaigns on a daily basis to the Marketing Manager and Account Manager
  • Working alongside the Marketing Manager to manage the Amazon advertising budget
  • Administration of the Amazon customer reviews
  • Utilisation of Amazon Vine to increase product reviews
  • Reporting on competitors promotions, advertising & content on a weekly basis
  • Collaboratively working with the Account Manager to deliver the JBP

The ideal candidate will have demonstrable experience of managing a consumer brand on Amazon retail and Amazon marketplace. You will have experience of delivering new product launches and campaigns across the Amazon.co.uk platform and will have excellent communication skills and a good track record of developing strong relationships. You will be creative in your approach to digital shopping journeys in addition to having well developed commercial awareness and a basic understanding of excel. In return you will be a part of a growing e-commerce function within a high performing team.

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