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7 months ago
Tarsh Partnership
Salary: To £80,000 plus car allowance and benefits
Location: West London
Job type: Permanent
Employment Type: All
Contact: Alex Hooper
Sector: FMCG
Category: Digital Marketing Jobs, Marketing Manager

E-Commerce Marketing Manager


West London


Leading FMCG business seeks an experienced E-Commerce Marketer who is skilled at making brands stand out in the digital space. Your remit will be to improve the online path to purchase by identifying the right digital and technology solutions to increase traffic, and ultimately drive online sales.

You will drive the agenda for E-Commerce and digital, working with global & local brand teams to ensure they are following best practice. You will be instrumental in leveraging our digital strategy and will be the thought leader in helping steer the business towards more digital-led marketing activities;

Key responsibilities:

• Identify where to play and how to win to maximise ecommerce sales across grocery customers and online pure players (Ocado/Amazon)

• Work with brand teams to better connect digital marketing campaigns to sales by developing a clear online path to purchase

• ‘Growth hackers’: Optimise online spending to focus on the areas with the biggest ROI

• Deepen relationship with ecommerce customers through developing clear, insight-driven plans

• Establish agency partnerships to deliver engaging, agile content creation

• Work closely with regional ecommerce teams to deliver plans aligned to regional strategy

• Identify new digital and technology solutions that can help accelerate growth online and instore

Skills checklist 

• 5-6 years’ experience within ecommerce marketing

• Experience working directly with Amazon/Ocado/Google or similar would be beneficial

• Ability to think strategically and influence within a matrix structure

• Passion for driving growth and leading change

• Strong analytical skills

• Strong leadership skills and ability to influence cross-functionally

• Ability to develop winning strategies which produce step changes in business results

• Flexible and able to work with ambiguity; self-directed

• Comfortable with using data to communicate results and refine strategies

• Experience using reporting tools to extract insights (e.g. Crimson Hexagon, Google Analytics, Facebook Insights)

• Strong people skills and able to effectively manage community criticism; experience with issues and crisis management

• Strong collaborator; able to quickly track down answers for community questions and work with a diverse team to plan and execute social and digital plans

• Excellent project management skills, able to plan effectively, time management and the ability to delegate appropriately

Company Profile

An international FMCG company with a portfolio of well known and loved food brands. Known for a fantastic team culture and superb development opportunities, based in outer London.

The Tarsh Partnership is committed to finding the right roles for talented candidates. We are a leading name in marketing recruitment and have significant marketing recruitment experience working with brand management, communications, category management and insight / research specialists. If you would like to discuss this role, or any other roles that might be suitable, please apply to the role and if we feel we can further help with your job search, we’ll email you to arrange a confidential chat.

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