Parker Young is delighted to be supporting our established FMCG client, to identify a Web & Ecommerce Executive for their growing online channel.
As Web & E-Commerce Executive, you will assist the Head of Digital in the planning, execution and optimisation of online marketing.
The ideal candidate will have a passion for all things digital and technology and have a proven background in E-commerce. You will be tech-savvy and intuitive, with great ideas to reinforce the organisations marketing campaigns. You will be a Digital all- rounder with either agency or client-side experience and you must have experience in managing Direct to Consumer E-commerce platforms, and navigating Content Management Systems.
Assist in the formulation of strategies to build a lasting digital connection with consumers
Launch optimised online paid adverts through Google Adwords, Facebook etc.
Be actively involved in SEO efforts (keyword, image optimisation etc.)
Plan and monitor and manage the ongoing company presence on social media (Twitter, Facebook etc.
Acquire insight in online marketing trends and keep strategies up-to-date
Collaborate with designers and developers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Maintain partnerships with media agencies and vendors
Proven experience in a similar role
Excellent understanding of digital marketing concepts and best practices
Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM, PPC
Excellent knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)