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19 days ago
Parker Young Recruitment
Location: Harrogate
Job type: Permanent
Employment Type: All
Contact: Dave Young
Sector: FMCG
Category: Ecommerce Marketing Jobs

Parker Young is delighted to be supporting our established FMCG client, to identify a Web & Ecommerce Executive for their growing online channel.

As Web & E-Commerce Executive, you will assist the Head of Digital in the planning, execution and optimisation of online marketing.

The ideal candidate will have a passion for all things digital and technology and have a proven background in E-commerce. You will be tech-savvy and intuitive, with great ideas to reinforce the organisations marketing campaigns. You will be a Digital all- rounder with either agency or client-side experience and you must have experience in managing Direct to Consumer E-commerce platforms, and navigating Content Management Systems.

Responsibilities

  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Launch optimised online paid adverts through Google Adwords, Facebook etc.
  • Email Marketing.
  • Be actively involved in SEO efforts (keyword, image optimisation etc.)
  • Plan and monitor and manage the ongoing company presence on social media (Twitter, Facebook etc.
  • Acquire insight in online marketing trends and keep strategies up-to-date
  • Collaborate with designers and developers to improve user experience
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Maintain partnerships with media agencies and vendors

Requirements

  • Proven experience in a similar role
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM, PPC
  • Excellent knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Working knowledge of ad serving tools
  • Excellent communication and interpersonal skills
  • Social Media Management experience

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