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Posted 27 days ago
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Location:
Salary band:
£60k - £70k
Job type:
Permanent
Sector:
FMCG
Experience:
Any or N/A
Contact:
Colin Doree

Role:  Ecommerce Manager  – Beauty Brand
Location: currently remote, but will be London when it’s safe to return to offices
Salary: £50,000 to £65,000 base (DoE)
Benefits: 33 days leave (inc. bank hols), pension, life assurance & health insurance, travel ops, free products, free dinners and launch parties, discount gym

 

2020 is the year you saw your stock skyrocket as a digital marketer.

When the high street closed, your workload tripled as you stepped up to the mark in order to keep your firm’s lights on and wheels turning to keep those online sales coming in.

You know you’re good at what you do, and your current employer probably thinks you’re amazing.

So why might you even consider a move?

Well, I suppose it depends on whether this opportunity ticks boxes and meets some ambitions and desires for you.

Taking on the mantle of Ecommerce Manager for this emerging beauty brand, your target audience will be Millennials and Gen-Z. They’ve got some of the world’s biggest influencers promoting it including Kylie Jenner.

I mention this just to set a tone for where this brand is going.

The product is really picking up at pace in the UK market following a relatively recent launch. The route to market began through retail partnerships with the likes of Boots. But you can now find their product in most places, especially online.

But their ambition to drive direct ecommerce sales is growing, and the target is to achieve in excess of £3m through their own online store over the coming year.

You’re going to be responsible for the creation, management and future growth of the company’s direct to consumer ecommerce business for the UK and Europe.

This will be a broad remit, covering both top of the funnel SEM and traffic generation, paid media, display, etc. Onsite experience and conversion rate optimisation. As well as existing customer marketing and strategies to drive repeat purchase through CRM.

All backed up with decent data and analysis to help optimise performance and drive the right decisions and strategies.

You will lead on visual ideation with the design teams to ensure the digital store and its content is reflective of key trends both in industry and their target audiences. Whilst remaining on brand and keeping in line with bigger picture, longer term brand strategies.

You’ll manage the execution of the promotional calendar, including testing and scheduling. As well as work in conjunction with the head of sales and demand planners to ensure forecasts are accurate and the business is ready and able to meet demand.

This is a big role and a similarly big opportunity to join a firm as they scale up their UK operation.

To help hit big numbers and deliver big % increases to their sales.

This isn’t the finished article and you’re not stepping into dead-man’s shoes.

There’s lots of scope to have an impact and hopefully the scale and breadth of the role described helps demonstrate this.

So if you’d want to do that for a brand that’s very much of the ‘now’. One embedded in beauty and skincare, which is connected to Millennial and Gen-Z audiences, and is growing rapidly on a global basis, look no further. You’ve found your next home.

All you need do now is apply.

 

EXPERIENCE NECESSARY

  • What will stand you apart is experience of running ecommerce for a beauty brand. Helping to drive trading and sales through their online store.
  • You’ve got to have a depth of experience in direct to consumer ecommerce and understand all the different levers and mechanics which go into delivering an exceptional digital transactional experience
  • You’ve possibly got experience either in industry or one that’s similar to beauty and skincare. Or at least understand the mechanics of how these businesses work to drive direct to consumer online sales
  • You’re target driven and are able to demonstrate how you’ve successfully achieved and exceeded ecommerce sales targets through SEM, paid media, on-site / CRO optimisation, email marketing and CRM, paid social, etc.
  • You’re analytical, numerate and able to dig into performance data to identify opportunities for improvement
  • You’ve likely also got experience of having to manage and adapt ecom plans for different territories and markets

 

TO APPLY

If you think you’ve got what it takes, you can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree
Managing Consultant
Blue Pelican

colin@bluepelican.com

Every application will receive a response.

Role:  Ecommerce Manager  – Beauty Brand
Location: currently remote, but will be London when it’s safe to return to offices
Salary: £50,000 to £65,000 base (DoE)
Benefits: 33 days leave (inc. bank hols), pension, life assurance & health insurance, travel ops, free products, free dinners and launch parties, discount gym

 

2020 is the year you saw your stock skyrocket as a digital marketer.

When the high street closed, your workload tripled as you stepped up to the mark in order to keep your firm’s lights on and wheels turning to keep those online sales coming in.

You know you’re good at what you do, and your current employer probably thinks you’re amazing.

So why might you even consider a move?

Well, I suppose it depends on whether this opportunity ticks boxes and meets some ambitions and desires for you.

Taking on the mantle of Ecommerce Manager for this emerging beauty brand, your target audience will be Millennials and Gen-Z. They’ve got some of the world’s biggest influencers promoting it including Kylie Jenner.

I mention this just to set a tone for where this brand is going.

The product is really picking up at pace in the UK market following a relatively recent launch. The route to market began through retail partnerships with the likes of Boots. But you can now find their product in most places, especially online.

But their ambition to drive direct ecommerce sales is growing, and the target is to achieve in excess of £3m through their own online store over the coming year.

You’re going to be responsible for the creation, management and future growth of the company’s direct to consumer ecommerce business for the UK and Europe.

This will be a broad remit, covering both top of the funnel SEM and traffic generation, paid media, display, etc. Onsite experience and conversion rate optimisation. As well as existing customer marketing and strategies to drive repeat purchase through CRM.

All backed up with decent data and analysis to help optimise performance and drive the right decisions and strategies.

You will lead on visual ideation with the design teams to ensure the digital store and its content is reflective of key trends both in industry and their target audiences. Whilst remaining on brand and keeping in line with bigger picture, longer term brand strategies.

You’ll manage the execution of the promotional calendar, including testing and scheduling. As well as work in conjunction with the head of sales and demand planners to ensure forecasts are accurate and the business is ready and able to meet demand.

This is a big role and a similarly big opportunity to join a firm as they scale up their UK operation.

To help hit big numbers and deliver big % increases to their sales.

This isn’t the finished article and you’re not stepping into dead-man’s shoes.

There’s lots of scope to have an impact and hopefully the scale and breadth of the role described helps demonstrate this.

So if you’d want to do that for a brand that’s very much of the ‘now’. One embedded in beauty and skincare, which is connected to Millennial and Gen-Z audiences, and is growing rapidly on a global basis, look no further. You’ve found your next home.

All you need do now is apply.

 

EXPERIENCE NECESSARY

  • What will stand you apart is experience of running ecommerce for a beauty brand. Helping to drive trading and sales through their online store.
  • You’ve got to have a depth of experience in direct to consumer ecommerce and understand all the different levers and mechanics which go into delivering an exceptional digital transactional experience
  • You’ve possibly got experience either in industry or one that’s similar to beauty and skincare. Or at least understand the mechanics of how these businesses work to drive direct to consumer online sales
  • You’re target driven and are able to demonstrate how you’ve successfully achieved and exceeded ecommerce sales targets through SEM, paid media, on-site / CRO optimisation, email marketing and CRM, paid social, etc.
  • You’re analytical, numerate and able to dig into performance data to identify opportunities for improvement
  • You’ve likely also got experience of having to manage and adapt ecom plans for different territories and markets

 

TO APPLY

If you think you’ve got what it takes, you can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree
Managing Consultant
Blue Pelican

colin@bluepelican.com

Every application will receive a response.

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