9 months ago
At Brightpearl, we love retail and we’re on a mission to help omnichannel retailers be the best they can be. Over 1,200 small and medium-sized retailers, in 26 countries, use Brightpearl to automate their back-office processes, freeing up their time to deliver great products and customer service. We manage more than 10m transactions and over $3b of business per year via our cloud-based retail platform, and we’re growing fast. We integrate with all the major e-commerce storefronts and marketplaces enabling us to get retailers up and running in half the time it takes the competition. Brightpearl is headquartered in Bristol, UK with offices in San Francisco and Austin, USA.
ABOUT THE EMAIL EXECUTIVE ROLE
We’re looking for an ambitious B2B Email Marketing Executive to be our nurture champion at Brightpearl. As a nurture champion, you will be responsible for developing relationships with customers, prospects and partners to drive retention, leads and pipeline, through segmented and targeted communication programmes. You’ll also be accountable for reporting on programme success against these marketing objectives and industry KPIs, and ensuring this analysis drives the optimisation and enhancement of future nurture programmes.
You’ll be working closely with the central marketing function based in the UK and particularly, the content and campaign stakeholders. The role would suit a graduate or entry-level Marketer, but most importantly you need to eager to learn and motivated to ensure the ongoing development, innovation and improvement of our nurture programs.
EMAIL MARKETING EXECUTIVE RESPONSIBILITIES:
With support of the Head of Lifecycle Marketing, help develop innovative nurture streams and a robust lead scoring framework that drives retention, leads and pipeline
Manage, execute and schedule nurture communications to ensure deliverables are met
Evaluate and report on nurture success against industry email KPIs and marketing objectives, and use this insight to drive improvement
Actively test nurture workflows and content to optimise performance
Segment data and tailor messaging for effective communications
Be an email nurture champion and subject matter expert
Share knowledge and implement industry best practises.
Email Marketing Executive Requirements:
Ideally you’ll have some experience in an email marketing role - this could a full-time role or, for example, an internship
A very strong self-starter mentality and the ability to manage your time according to agreed priorities
Excellent organisational and planning skills and the ability to multi-task are key
Great communication skills, written and verbal, including the ability to adjust style and content based on different audiences
Very strong attention to detail and accuracy
An analytical and proactive individual, who constantly evaluates performance and implements change to support success
Positivity, hunger to learn and drive is a must
A team player - able to input into a multifunctional team; not afraid to question and offer alternatives
Creative flair and eager to learn
An analytical brain that is comfortable with stats and reporting
We offer a competitive salary and commission plan, plus a whole host of great benefits like 25 days of holidays, share options, cycle purchase scheme, BUPA private medical and dental insurance, HealthShield cash plan, referral scheme, lots of social events and some seriously good coffee! We also offer the chance to work in a friendly office, with lots of interesting clients and colleagues.