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3 months ago
Online Travel Training
Salary band: £25k - £30k
Location: London, City, South East London, West Central London, West London
Job type: Permanent
Employment Type: All
Contact: CAREERS
Sector: B2B
Category: Direct Marketing Jobs, Ecommerce Marketing Jobs, Media Marketing Jobs, Marketing and Sales Jobs, Digital Marketing Jobs

Email Marketing Manager

THE COMPANY

Online Travel Training (OTT) is the largest B2B product training and marketing platform in the Travel Industry with over 150,000 registered Travel Professionals worldwide and courses published in 15 languages.

THE ROLE

This Email Marketing Manager role is new and exciting and a great opportunity. It is a role created in recognition of the importance email plays in our communications and overall marketing strategy. In this role, you will own and drive the email programme across the entire platform.
Your responsibilities will include:

  • Manage the delivery of a variety of email campaigns on behalf of OTT and our travel partners.
  • Manage monthly email calendar to document and schedule all email communications.
  • Monitor email performance of one-time and automated emails and make recommendations to grow the email marketing channel.
  • Link content and engaging content for our website and blog that attracts and converts our target audiences of agents and travel suppliers.
  • Nurture relationships with partners, agencies and vendors

Measure and report performance of marketing campaigns against key matrix such as CTR, open rates and assess against goals

KEY SKILLS AND EXPERIENCE
To be successful in this Email Marketing role you MUST have the following:

  • Considerable experience and expertise in managing email programmes as the main feature of your current job.
  • Excellent client management skills to advise and guide our clients in best practice
  • English grammar and writing skills to a high standard with English being your first language

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