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3 months ago
Johnson & Johnson
Location: UK
Job type: Permanent
Category: Product Marketing Jobs
This EPM position is within the Immuno-Dermatology IBVT supporting our Psoriasis disease area. The role will work alongside and in partnership with the existing EPM in Dermatology to develop and execute brand strategy and tactics. The focus for both roles is to further evolve and execute Tremfya strategy through post-launch stage and in-market execution, whilst supporting Stelara PsO as may be required in countries that have not yet launched Tremfya.

Dermatology is a ‘dynamic champion’ within EMEA. Success with Stelara PsO means we have a strong foundation and platform for growth with the launch of Tremfya. Dermatology is an intensely competitive area and with Tremfya we have the advantage of being the first IL-23 in this space, supported with robust evidence generation plans and high ambition for continued growth as leaders in the Dermatology market.

Our IBVT vision is for Janssen to be the biologic market leader in moderate to severe plaque PsO. We will achieve this through our activities to Compete, Own the Il-23 space and disrupt the market by changing the conversation so that more patients will have access to biologic treatment, to benefit from the high levels of efficacy and management of this chronic inflammatory disease. We hope to attract a candidate who will share our vision and has the passion and capability to join us on this exciting journey bringing a high level of enthusiasm innovation.

OVERALL PURPOSE OF JOB:

The EMEA Product Manager (EPM), reporting to the Integrated Brand Value Team Leader (IBVTL), supports the development and execution of the EMEA brand strategy, ensuring Operating Companies Product Managers have guidance and support to prepare and implement commercial activities as defined in the brand plan. This is a Dermatology role and is focused on Tremfya Brand Strategy implementation across EMEA, whilst supporting continued Stelara performance as is required.

Working within cross-functional teams the EPM develops tactical tools and materials to drive increased market penetration, competitiveness and supporting the brands positioning for bio-naïve patients. In addition, the EPM is responsible for monitoring and controlling the performance of the brand(s) and commercial strategy.

In this role, the EPM gathers information and develops relations with key stakeholders in order to identify opportunities and risks within current plans and to ensure the product meets unmet customer needs.

MAIN ACTIVITIES/TASKS:

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Supports the IBVTL in developing the EMEA brand strategy ensuring alignment to global branding and positioning, by providing understanding of EMEA cultures, economies and pressures.

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Executes the EMEA brand strategy and works in close collaboration with Operating Company Product Managers to prepare and implement commercial activities as defined in the brand plan, working within agreed budget and resource allocation, continuously looking for synergies and sharing best practices across Operating Companies to increase effectiveness and efficiency.

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Supports the IBVTL in ensuring that Value Excellence is incorporated into all aspects of the Local and Regional commercial strategy and tactics maintaining and updating the Brand Value Plan, by following the Value Excellence framework in accordance to product life cycle stages.

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Partners with cross-functional team (Integrated Brand Value Team) to ensure that the brand meets the defined unmet customer needs and key stakeholders realize the economic and value proposition.

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Develops marketing materials that support brand positioning within the different product life cycle stages, capitalizing on the complete channel mix across EMEA including new digital capabilities.

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Implements and monitors systems and metrics to reflect brand performance, tactics and channel effectiveness.

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Contributes to the development of market access strategies due to own understanding of the importance of Health economic analysis into life cycle plans, brand strategy and pricing & reimbursement strategies.

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Implements and monitors pre-determined market evolution indicators in target segments. This activity will enable early insight and development of corrective measures

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Gains understanding of EMEA cultures, economies and pressures having impact on the business.

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Scans and screens the market place to ensure the product meets unmet customer demands and key stakeholders realize the economic and value proposition.

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Develops relationships with EMEA key scientific and business opinion leaders to support the brand positioning conveying brand awareness messages and to capture input in order to better define and execute the brand strategy.

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Analyses information gathered to identify opportunities and risks within current plans to enable early insights and development of corrective measures.

Key Interactions

Internal

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Operating Company Product Managers

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Integrated Brand Value Team Leader (IBVTL)

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Integrated Brand Value Team Members

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Regional Commercial Strategy Leader (RCSL)

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Global Commercial Strategy Organisation (GMLs and Product Directors)

External

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Regional Key Opinion Leader

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External agencies and vendors

Qualifications

ESSENTIAL KNOWLEDGE & SKILLS:

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A minimum of a bachelor’s degree is required. An advanced degree in business or life sciences is preferred

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Previous experience in a brand marketing and/or Immunology space is required.

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Demonstrated ability to manage existing brands and/or development and implementation of brand strategies for new products.

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An understanding of the role of all key stakeholders and functions in the development of brand strategy.

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Demonstrated ability to challenge and shape delivery of strategy and developing customer relations is highly desired.

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Prior experience in working with external agencies and vendors is required.

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Must exhibit behaviours aligned to the J&J Global Leadership Profile including but not limited to: integrity-credo based actions, collaboration and teamwork, sense of urgency and results driven.

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Awareness of and adherence to J&J Credo values, SOPs, Policies and Guidelines.

EXPERIENCE:

3-5 years of progressive experience in the Pharmaceutical Industry is required with experience of working within highly matrixed environments and cross functional teams being desirable.

JOB LOCATION:

The role is Central Europe based and will involve a minimum of 25% travel within the home country and across the EMEA region.

It is anticipated that the role holder will be based in his/her current country of residence as long as easy access to travel/transportation and local hosting is available at a Janssen office.

Primary Location
Belgium---
Other Locations
Europe/Middle East/Africa, Europe/Middle East/Africa-Switzerland, Europe/Middle East/Africa-Italy, Europe/Middle East/Africa-Germany, Europe/Middle East/Africa-Spain, Europe/Middle East/Africa-France, Europe/Middle East/Africa-United Kingdom
Organization
Janssen Pharmaceutica N.V. (7555)
Job Function
Product Management
Requisition ID
00001ENP

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